Floral trends are cyclic, ebbing and flowing like the surf. We are currently in a mass-market trend with the wildly popular Phalaenopsis orchid plant. Since 1999 the orchid industry has been riding the crest of a wave of popularity with the moth orchid. Sales and demand are still growing, mainly through creative marketing concepts and the introduction of new colors and sizes.

However, like top surfers, orchid growers around the world are looking out on the horizon to capture the next big wave, so they’ll be ready to ride it when it arrives.

Do you have too much to do and not enough time to do it?

Do you have sales goals that stretch your very limits of sanity?

Have retail prices on blooming items been falling each year, making it harder and harder to hit gross revenue targets?

Are your floral departments under pressure to reduce labor hours?

Could your floral departments sell more upgrades if they had the time to make them?

FORT LAUDERDALE, FL — Many of the award-winning plants and products at the 2014 Tropical Plant Industry Exhibition in Fort Lauderdale, FL, last month showed a trend toward small-scale fashion and design, geared toward urban residents living in apartments, condos or town houses where space is at a premium.

The World Floral Expo 2014 will take place at the Donald E. Stephens Convention Center in Rosemont, IL, just a 10-minute ride from O’Hare international airport and only 45 minutes  from downtown Chicago. After stops in New York, Miami and again in New York, it is Chicago’s turn to host the international flower trade show with exhibitors from all major flower producing countries.

Flower growers from Ecuador, Colombia, Kenya and Ethiopia will be among those displaying fresh-cut flowers, ready for immediate shipping, both through individual stands and national pavilions.

Gallup & Stribling Orchids, a provider of Cymbidiums and other tropical orchids since 1959, was recently sold to  Westland Floral. Both firms are in Carpinteria, CA, and their combined experience in the orchid trade is over 90 years.

Westland Floral will add expertise in the areas of sustainable growing techniques and natural pest management to the proven orchid program at Gallup & Stribling Orchids. Gallup & Stribling will continue to operate under its name and in the same location.

The Pantone Color of the Year for 2014 is Radiant Orchid, which represents emerging global trends in design. Color is critical in creating, merchandising and selling consumer products because it influences human thought processes, emotions and physical reactions.

Pantone, a wholly owned subsidiary of X-Rite Inc., has been recognized as an authority on color by designers, manufacturers, retailers and consumers since 1963.