Steve Circle, formerly sales director at Sunrise Growers Inc. in Placentia, CA has joined Main Street Produce Inc. in Santa Maria as director of strawberry marketing and sales starting in February.

Sunrise Growers, a subsidiary of frozen fruit processor Frozsun Foods, is “going to wrap things up on the fresh side,” so Circle is coming to Main Street “with all of his experience and knowledge. We are very excited to have him on board,” said Main Street’s President Paul Allen.

The new U.S.-Mexico Food Safety Symposium, an addition to the already robust lineup for the 2014 America Trades Produce Conference, will highlight how importers and their grower partners can help ensure a safe food supply.

The event is in collaboration between the Fresh Produce Association of the Americas and the Center for Produce Safety in Davis, CA. This new component runs from 2 p.m. to 5:30 p.m. on Wednesday, March 12, the afternoon before the main ATPC event. Registration is separate.

Del Monte Fresh Produce N.A. Inc. held its “Gold for Gold” pineapple promotion Oct. 28 through Nov. 29, 2013. The consumer promotion encouraged U.S. and Canadian grocery shoppers to enjoy Del Monte Gold extra sweet pineapples and participate in a sweepstakes to win a total of 31 ounces of 24 carat gold.

The U.S. Department of Agriculture's monthly forecast of the 2013-14 Florida orange crop released Monday stayed at 115 million boxes: Early-mid orange varieties held steady at 54 million boxes, and Valencia oranges remained at 61 million boxes.

The growers of Wonderful Pistachios, POM Wonderful and most recently Wonderful Halos are making winter sweet for families in the Midwest with new Wonderful Sweet Scarletts Texas red grapefruit.

With grocers from across the country gathered for the 2014 National Grocer’s Association Show this week, SuperValu Inc. announced it will host its first national sales expo, Sales 4 All Seasons, this summer.

The three-day event, which will be held Aug. 12-14 at the RiverCentre in St. Paul, MN, will bring together all of SuperValu’s former regional shows into one major sales and education event.