Preliminary Valentine’s Day sales results draw mixed reviews
Preliminary Valentine’s Day sales results draw mixed reviews
The 2014 Valentine’s Day initial sales reports from different parts of the country showed variable results, but indicated a slight increase over last year.
Paul Harris, sales and farm liaison for Tradewinds International in Boulder, CO, after polling member-wholesalers around the country, said that holiday business improved as you moved from the East Coast to the West Coast.
“People in the Northeast got hammered, but the numbers got better as you moved west. In fact, one wholesaler in Colorado reported a 24 percent sales increase over 2013,” Harris said.