The International Fresh Produce Association is hosting the Breeder Showcase at the Floral Conference, taking place May 19-20, 2026, in Miami. The showcase will serve as a centerpiece of the event, bringing together breeders, growers, suppliers and retail floral buyers to explore the latest floral varieties shaping the future of the category.

Grodan, part of ROCKWOOL Group, announces the appointment of Eric Lekkerkerk as managing director, effective July 1, 2026.

Lekkerkerk joins Grodan from Klasmann-Deilmann, one of the world’s leading suppliers of horticultural growing media, where he currently serves as group commercial director and member of the board of directors.

Continental Floral Greens, a family-owned grower of premium American-grown foliage and specialty cut floral, is pleased to announce the addition of two experienced sales professionals, Kate Dodde and Klair McDermott, to its mass market sales team, as well as the promotion of Lucia Narciso to wholesale sales manager.

These announcements reflect CFG’s continued investment in building an exceptional, experienced team to support its customers and drive growth across all channels.

Berg Hortimotive, part of the Royal Brinkman Group, has appointed Arie van Vliet as general manager effective April 1. With this appointment, the company ensures strong leadership and clear direction while further strengthening its focus on product development. Arie succeeds Bas Brinkman, who will continue to focus on the strategic development of the entire organization in his role as CEO of the Royal Brinkman Group.

In March 2026, Alexandra Farms welcomed Hitomi Gilliam. Her visit to the farm was filled with meaningful conversations and a deep appreciation for the beauty that connects us all.