The Wholesale Florist & Florist Supplier Association has officially opened registration for its 2026 Development Experience (DevX), taking place July 28-31 in Atlanta.

In flower production systems, substrates can offer several advantages over soil, including lower pest and pathogen pressure, fewer weed seeds, reduced risk of heavy metal contamination and lighter weight.

Suntory Holdings and Suntory Flowers announced the development of Teamoss, a horticultural soil material designed as an alternative to peat moss, made from manufacturing residues generated at Suntory Beverage and Food plants.

Star Roses and Plants has four new rose introductions for 2027. The varieties are Be Good, Brick House Yellow, Lemon Frost and Triple Knock Out.

Be Good is a non-fading, canary-yellow Grandiflora rose. The blooms have over 100 petals that are tightly packed, giving them a unique appearance.

Flowers remain the No. 1 Mother’s Day gift, with 75 percent of consumers planning to purchase blooms for the holiday, according to new insights from the NRF.

Floral Express announced a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, effective June 1, 2026.