The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund (FMF).

Wednesday, July 14 marked the halfway point of AFE's 60 Day Fundraising Campaign. Thanks to the quick work of AFE's ambassadors and the generosity of our floral industry community, AFE has surpassed its initial goal of $60,000 within the first 30 days. With the support of AFE's volunteer fundraising team consisting of its Board of Trustees, staff, and longtime supporters, AFE is setting a new goal of $100,000 with the remaining 30 days. This new goal will break records for AFE's annual fundraising event — during its 60th Anniversary Year.

Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, FL, has been named SAF’s next president-elect.

"Proflora is an event that gathers prominent producers, exporters, buyers, sellers, suppliers, and service providers of the flower industry from all over the world. It is one of the best international showcases of Colombia and involves a huge commitment. Therefore, and in view of the global health uncertainty conditions generated by the COVID-19 pandemic, we consider that in Proflora we must give priority to people's safety. Thus, we have postponed the event," stated Augusto Solano, president of Asocolflores.

The Society of American Florists is now curating educational training, created by the industry's trainers, teachers, and floral pros, in one central location — its Career Connection learning hub.

Westerlay Orchids of Carpinteria, CA, is taking action to reduce its carbon footprint by positively impacting the climate and the community. While its principal focus is on growing and distributing 4 million vibrant phalaenopsis orchids per year throughout the western United States, as part of its long-term vision, the company is focused on sustainability through continuous reduction of its carbon footprint.