Farm Fresh Direct celebrating 25 years with new look
By
John Groh
Farm Fresh Direct celebrating 25 years with new look
By
John Groh
Farm Fresh Direct of America, which markets potatoes, sweet potatoes and onions from its family-owned member companies, is celebrating its 25th year in business with a relaunch of its brand designed to highlight the advancements the company has made since its founding in 1999.
Cindy Adkins, director of sales for the Monte Vista, CO-based company, said FFDA began the rebranding effort around a year ago and it involves three main facets: a new look for its brand, a relaunch of its Growers Reserve label and a new website.