New campaign celebrates bite-size potato leader

Tasteful Selections is celebrating its 10th anniversary this year. Through positive partnerships, dedication and hard work, the company has evolved to its market-leading position as a grower and domestic and international supplier of baby potatoes.10-Year-Campaign Cover-Image

Over the next 10 months, consumers can join the celebration as Tasteful Selections revisits and celebrates each year of growth. Its team will provide the inside scoop of the Tasteful Selections journey — through personal stories, prizes and a special “10th Day Giveaway.”

In the first month of the celebration, Tasteful Selection reflects on the partnerships that helped the company become what it is today. Throughout the 10-year campaign celebration, consumers have multiple chances to win bite-size potatoes and prizes. For the first month, consumers had the chance to win three prizes that can easily be a partner in the kitchen — an electronic fondue set to share with friends, an oil and vinegar infusion set to pair with their potatoes and an herb scissor set for any occasion. The Tasteful Selections 10th-day Instagram Giveaway will be giving away free potatoes on the 10th of every month.

“As partners, we share the same goal of delivering our customers the freshest, highest quality bite-size potatoes through year-round production,” said Bob Bender, president and general manager of Tasteful Selections. “Over the last 10 years, we have been fortunate enough to build the best team of individuals in the industry to help us carry out this challenge. We care deeply about the product you put on the table and we want it to be a positive and flavorful experience each and every time.”

In line with the partnership theme, Tasteful Selections will be working with a new partner in the kitchen —Michelle Smith from “The Whole Smiths.”

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