COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

 

Wonderful returns to the Big Apple

The Wonderful Company, known for its healthy, iconic brands such as FIJI Water, POM Wonderful and Wonderful Pistachios, is once again taking the spotlight at the One Times Square digital billboards in the heart of New York City now through October 2019.huhuh

The parent company known as The Wonderful Company, and its popular brands Wonderful Pistachios, POM Wonderful, FIJI Water and JNSQ Wines, will be spotlighted together for the first time for the entire month of June, with additional brands from The Wonderful Company rotating in throughout the coming months through fall 2019.

Wonderful Halos mandarins, America's most-loved healthy snack brand ranked among parents and kids (according to a 2018 Brand Love study) are among the brands that will begin appearing on the billboards starting this fall. The One Times Square billboards are located at one of the most visited tourist attractions in America, which draws an estimated 380,000 pedestrian visitors a day.

"Now more than ever, consumers are looking for healthy snacks that taste good," said Adam Cooper, senior vice president of marketing at The Wonderful Company. "We are investing in connecting our brands together under The Wonderful Company umbrella to help consumers make better choices. Times Square is one of the world's most visited tourist attractions and has an unparalleled gravitas and prestige. The Wonderful Company take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands."

The Wonderful Company has invested $1 billion in marketing over the last decade, driven by $100 million in research and consumer insights that has catapulted their iconic brands namely Wonderful Halos, Wonderful Pistachios and POM Wonderful to become some of America's No. 1 snack brands that consumers love and are willing to pay a premium for. Each year, half of the country enjoys more than a billion servings of Wonderful products, and 52 percent of the U.S. has purchased a Wonderful product.