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Tops expands convenience-focused shopping options

Tops Friendly Markets continues to revolutionize the way it assists consumers as they go about their shopping experience. With the introduction of Instacart in the fall of 2017, Tops brought the ease of grocery shopping right from its store to customers' doors in over 125 of its locations. Now Tops has launched yet another added convenience — Tops Grocery Pick Up — at three western New York Tops Friendly Market locations. The service will officially be available beginning Sunday, Oct. 7.tops

“This is yet another exciting expansion in Tops pickup and delivery services,” said Jill Sirica, manager of digital marketing for Tops Friendly Markets. “We strive to continue to make our consumer experience easier and more convenient and we are excited to bring this next evolution of service to our customers.”

Tops Grocery Pick Up allows shoppers to easily order their groceries online through Tops Instacart, select their preferred pickup time frame at one of three designated Tops locations, and then checkout online. Instacart shoppers will shop the customers’ order and prepare them for pick up. When their order is ready, customers will receive a text that will include clear instructions for pick up and will let them know what clearly marked Tops Grocery Pick Up designated parking spot to park their vehicle. Upon arrival at Tops, shoppers will simply text “here” alerting the Tops associate that they have arrived and their groceries will be promptly brought out to their vehicle.

Not only will shoppers be able to order the same fresh meat, seafood, and produce selections they find in store, online, but also a new feature of online shopping is Tops new online natural and organics store, topsorganics.com.