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Del Rey Avocado launches new website

With the fast-paced changes facing the fresh produce industry, Del Rey Avocado Co. Inc., in an effort to meet the needs of its customer base, made a decision late in 2017 to begin the complete redesign of its website. The recently launched new website focuses on providing buyers from both the retail and foodservice market segments quick and easy access to information they utilize on a daily basis.drac

In addition to focusing on the buying community, Del Rey Avocado has strengthened its commitment by providing access and information to its family of growers globally.

Among the many new enhancements to the website, the most notable sections include a reimagined product section that highlights varieties grown, specialty programs being offered, an expanded organics section and a catalogue of product packaging to make buying decisions easier for customers.

Other important pages of note include a new section that focuses on the company's commitment to Fair Trade Mexico. This area of the new website includes a mini documentary entitled "Partnerships that Change Lives," which highlights Del Rey Avocado's activities in Mexico to help improve the lives of workers in the state of Michoacán, where a vast majority of Mexican avocados are grown.

The new website also has an enhanced growers section full of information specifically for Del Rey Growers, a grower log in the section and many other useful resources for existing growers and for recruiting potential growers to the Del Rey family.

"With the ever-increasing importance for providing multiple audiences useful company and product information, we decided it was a perfect time to embark on developing this new tool in our marketing arsenal," company President Bob Lucy said in a July 9 press release. "We could not be more pleased with the results and with having TMD Creative as our strategic marketing partner. They were able to interpret our needs and develop what we believe is one of the finest websites within our industry."

Nick Pasculli, president of TMD Creative, said in the release, "Del Rey Avocado has been a perfect pairing for TMD Creative. We share the same social values and a commitment to the agricultural industry, making every aspect of our engagement a complete joy."

The family-owned Del Rey Avocado has been in operations since 1969 and is headquartered in Fallbrook, CA, which is in beautiful northern San Diego County. Del Rey Avocado is one of the few California-based companies that owns its facilities both on the West Coast and the East Coast, and has a total of five packing and distribution centers strategically located throughout North America. Additionally, the company grows in five unique geographic regions, including three in Mexico, Peru and Chile.