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Whole Foods dishing out Prime discounts

Amazon Prime members now save more at Whole Foods Market. Starting today, members get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items. These savings are currently available in all stores across Florida and will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer. prime

Prime members will receive these exclusive deals and savings by scanning their Whole Foods Market app at checkout — download the app and learn more at amazon.com/primesavings.

Prime member deals will be prominently featured in store. Customers can also go to the Whole Foods Market app to learn about many of the best offers each week.

“We’re thrilled for Whole Foods Market to be part of the Prime experience,” said John Mackey, co-founder and chief executive officer of Whole Foods Market. “By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.”

This is the latest benefit for Prime members shopping Whole Foods Market. Earlier this year, the companies launched free two-hour delivery on Whole Foods Market groceries through Prime Now in 10 cities, with more to come in 2018. Eligible Prime members also receive 5 percent back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” said Cem Sibay, vice president of Amazon Prime. “Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”

Amazon and Whole Foods Market have reduced prices for all customers on hundreds of grocery staples and fresh foods across the store, including organic baby kale and organic broccoli.