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Hapco Farms' strong start to watermelon season

RMelloHapco Farms is kicking off the 2018 domestic watermelon season offering multiple varieties, including the 7187 variety, Joy Ride, Road Trip and Fascination. With shipping starting from central and north Florida, the company expects volume to be strong this season — so strong that it is kicking off a social media campaign titled #watermelonstrong starting May 1.

This campaign will feature photos of watermelon fans of all ages demonstrating how strong they are using watermelons.  Consumers are encouraged to upload these photos to Instagram and Facebook using the hash tag #watermelonstrong. 

"We are excited to see how creative people can be in showing off their strength using their favorite summer fruit," said Raquel Mello, Hapco's watermelon specialist.

This campaign will run through Labor Day weekend.