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Slawesome news from Dole

Dole Food Co. announced the launch of a new line of packaged coleslaw kits. Dole is capitalizing on America’s long love affair with coleslaw to introduce the industry’s first line of seasoned coleslaw kits with a flavor punch that can move the classic cabbage-based side dish to the center of the plate.slaw

DOLE Slawesome! Kits ship nationally in April as a unique flavor alternative to everyone’s favorite coleslaw. Four initial SKUs — Sweet Apple, Mango Sriracha, Fiesta Lime and Smoky BBQ — create a new salad segment targeting coleslaw and other classic salad lovers looking to add bold new foods and flavors to their meals without sacrificing convenience or nutrition. All four DOLE Slawsome! Kits are an excellent source of Vitamin A and Vitamin C.

An intersection of Dole’s industry leadership in salad kits and slaws, the new DOLE Slawesome! line offers side-dish, salad-building and entrée-topping possibilities. Each kit combines a mix of shredded DOLE Mixed Cabbages and Carrots with an original Dole dressing and an instant-seasoning pack to create a fresh-made taste and experience every time.

  • DOLE Sweet Apple Slawesomes! Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s Creamy Apple Dressing and Lemon Parsley Seasoning.
  • DOLE Mango Sriracha Slawesome! Kit:  DOLE Mixed Cabbages and Carrots topped with Dole’s Mango Sriracha Dressing and Toasted Sesame Seed Seasoning.
  • DOLE Fiesta Lime Slawesome! Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s Fiesta Lime Vinaigrette Dressing and Herb Seasoning.
  • DOLE Smoky BBQ Slawesome! Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s BBQ Dressing and BBQ Seasoning.

“As the salad kits leader, Dole is always on the lookout for new opportunities to bring salad lovers the latest salad advances and on-trend flavors in the convenience of a kit,” said Lisa Overman, Dole director of marketing. “DOLE Slawesome! Kits offer a revolutionary take on coleslaw with a new line of slaw-based kits boasting bold ingredient and flavor combinations that shoppers can only find at Dole.”

According to Overman, the new DOLE Slawesome! Kits give retail produce managers the chance to expand their already-popular Dole Salad Kit and Coleslaw sets with on-trend new products supported by national web, social, PR and blogger/influencer programs. DOLE Slawesome! Kits offer the opportunity to add additional complementary sales around add-ins like proteins and sandwiches.

DOLE Slawesome! Kits will arrive in stores in early May, in time for early-summer entertaining and meal-planning, for the suggested retail price of $2.99, equivalent to Dole’s other salad kits.