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Watermelon retail display contest winners

Each year throughout the months of July and August the National Watermelon Promotion Board hosts a retail display contest to help retailers drive watermelon sales. Now in its ninth year, the contest continues to grow with entries from retailers and commissaries in the United States and Canada, all creating displays showcasing watermelon’s health, value and versatility.starspThe Star-Spangled watermelon grand prize winner: Travis AFB Commissary in Fairfield, CA

This year, more than 150 contest entries were submitted. Each entry was judged on overall appearance, creativity, use of NWPB-provided point-of-sale materials, shop-ability and messaging. A new format this year gave retailers the opportunity to win a grand prize in two categories — Classic and Star-Spangled watermelon.

The grand prize winner in the Classic category is Trig’s located in Rhinelander, WI. The Star-Spangled watermelon grand prize winner is Travis AFB Commissary in Fairfield, CA. As the grand prize winners, Trig’s and Travis AFB will each receive $1,500.

Additional prizes awarded for both categories include $800 for second place winners, $600 for third place winners and $400 for fourth place winners. Eight honorable mentions in each category were awarded $200 each.

A complete list of the winning displays, including photos, is attached.