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Avocados from Mexico makes breakfast merry and bright through Season's Eatings campaign

Avocados from Mexico continues to bring families together this holiday season through its annual Season’s Eatings campaign. Beginning Nov. 10 and going through Dec. 31, families will be able to add their own twist to their favorite avo toast recipes.Avocados From Mexico Season

Hass Avocado Board research revealed that the breakfast market is expected to grow 30 percent over the next eight years, to $85 billion from $65 billion. AFM’s Season’s Eatings omni-channel campaign taps into this growing demand, establishing breakfast as an essential part of the holiday celebration, and providing consumers with healthy breakfast inspiration.

“The holidays aren’t the holidays without those family grocery store visits, prepping for the big meals,” said Maggie Bezart-Hall, vice president of trade and promotion for Avocados from Mexico. “Our Season’s Eatings campaign is focused on just that -- bringing our product to every holiday table and driving avocado sales forward. From recreating breakfast avo recipes to enhancing the shopper experience, our efforts are geared toward boosting consumer sales during this hungry holiday season.”

In a recent Avocados from Mexico quantitative study, results found that BUY-GET deals have the most appeal overall with 63 percent of respondents ranking a BUY-GET offer as the top promotion type to drive avocado purchase.

With these avo shoppers in mind, AFM will drive sales this time period with a Buy Two, Get One Free incentive offer through the Catalina In-store coupon.

Beyond this deal, AFM plans to implement holiday in-store merchandising such as small/large pallet bins, point-of-sale displays and in-store radio amplification, retail specific programming and paid social promotion.

In partnership with Sara Lee, Avocados from Mexico will further drive awareness in-store and drive sales through NewsAmerica Floor Talk in 4,000 retail stores, including Kroger, Albertson's/Safeway and Food Lion.

The campaign continues online as avo lovers can learn more about the Season’s Eatings program and discover a delectable video series featuring Mini Chefs and their bitable creations on AvoFan.com. Families big and small have a go-to site to enjoy the endless and customizable possibilities to create their ultimate avo toast and avo-recipes in the comfort of their home.

To top off the consumer opportunities, families will also be able to participate in a sweepstakes offer from Princess Cruises and Avocados from Mexico for a chance to win a seven-Day Mexican Riviera cruise. Contestants can enter to win on Avofan.com from Nov. 11 to Dec. 31, 2017.

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico website.