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Fresco y Más, Harveys continue rapid expansion in Florida

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced the continued expansion of its Fresco y Más and Harveys Supermarket banners, with eight new stores throughout Florida. SEG will open five new Fresco y Más stores in south Florida, and three new Harveys Supermarkets in west Florida, making the banners the fastest growing in the company.

The strategic conversion of Winn-Dixie stores to Fresco y Más and Harveys Supermarket locations emphasizes the company’s multi-format approach to its diverse retail footprint. By listening to customers and evaluating key consumer insights, SEG has personalized each banner to provide the shopping experience, products and services that meet the needs of the communities they operate in.

“The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers," said Anthony Hucker, president and chief executive officer of Southeastern Grocers. "Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape, and our customers’ shopping habits.

“More than ever, we are committed to providing our customers with quality, service and value, and the overwhelming positive response from shoppers indicates we are earning their trust as we continue to unveil new Fresco y Más and Harveys Supermarket stores,” he said.

As the company’s newest banner, Fresco y Más caters to an ever-growing Hispanic population, with the addition of amenities such as a full service Latin butcher, authentic prepared foods and Latin-style cafe. The new Harveys Supermarket stores will provide customers with a personalized shopping experience complete with products fit for their unique community that offer significant value and great prices every day.

The first Fresco y Más location opened its doors on June 15, 2016, providing customers an authentic Hispanic shopping experience with products and services that meet the needs of the community. The launch of five new locations will expand the banner to 23 stores throughout Miami-Dade, Broward and Palm Beach counties.

The first Harveys Supermarket opened in in 1924. With the addition of the three new stores in West Florida the banner will grow to a total of 80 Harveys Supermarkets locations in Florida, Georgia, South Carolina and North Carolina, the largest the chain has been in its history.