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Fresh Market names new CEO

The Fresh Market Inc. has named Larry Appel as the company’s president and chief executive officer, effective immediately. Appel joins The Fresh Market with nearly 30 years of experience in retail, legal and corporate strategy. He has also been elected to the company’s board of directors.

In connection with Appel’s appointment, Brian Nicholson, the company’s chief financial officer who served as the company’s interim CEO, will remain in his role as CFO.

From 2002 to 2012, Appel served at Winn-Dixie Stores Inc., a 500-store Southeastern grocery chain, in a variety of senior leadership roles, including chief operations officer, chief human resources officer, head of strategy and chief legal officer. After leaving Winn-Dixie, Appel served as CEO of Skeeter Snacks LLC, a producer of natural and wholesome snacks made in a dedicated nut-free facility. From 1997 to 2002, Appel was senior vice president of legal at The Home Depot Inc.

“Following an extensive search and review of both internal and external candidates, the board believes that Larry is the best leader for The Fresh Market going forward," said Andrew Jhawar, senior partner at Apollo Global Management and chairman of the board of directors at The Fresh Market. "We look forward to partnering with Larry and are confident in his ability to lead operationally and to execute strategies to ‘win’ with our customers. We are grateful to Brian Nicholson for his efforts in improving operations during this transition period, and we value his work in the critical role of CFO as we implement our strategy under Larry’s new leadership.”

“I am committed to reenergizing all that sets The Fresh Market apart as a great brand and retail store,” said Appel. “Its heritage and history provide a strong platform in continuing to define the company as a unique specialty grocer, offering best-in-class products and customer service. I plan to work with our teams to further elevate every aspect of our business — all with a sharp focus on delivering an exceptional customer experience every day in every store.”