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PBH launches new marketing contest for university students

As seen in supermarkets, hospitals and schools across the nation, the Fruits & Veggies-More Matters brand logo helps Americans make healthy choices in every form — fresh, frozen, canned, dried and 100 percent juice.

In support of Produce for Better Health Foundation's mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH announced its sponsorship of a new program, the Formula 5 Marketing Competition.

The competition will offer marketing majors at accredited colleges and universities within the United States the opportunity to influence fruit and vegetable marketing, sales and consumption within America._

To participate in the competition, small groups of junior and senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials. Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH's 2015 annual conference, where they will present the marketing proposal and plan to all conference attendees during the general session. The attendees will then be afforded two full days to interact and talk with the team representatives.

"I, along with our Executive and Marketing Committees, am very excited to announce this new marketing competition to the industry," Elizabeth Pivonka, president and chief executive officer of PBH, said in a press release. "It is unique in that we are only inviting marketing majors to participate. We believe this uniqueness will prove beneficial when it comes to the proposals because the students themselves are not only current or potential consumers [of fruit and vegetables], they likely haven't been significantly influenced by past and current marketing strategies to increase fruit and vegetable sales and consumption, and are learning traditional, non-traditional, and digital marketing techniques."

The marketing competition is not only another new way PBH is delivering value to donors, supporters and the fruit and vegetable industry, but also an avenue for industry companies to tap into new ideas from millennial marketers, as well as the opportunity to identify talent through internships and build relationships with top marketing colleges across the country.

PBH's 2015 annual conference, The Consumer Connection, will be held March 16-18 at the Hotel Valley Ho in Scottsdale, AZ. The early-bird registration is available through Dec. 31.

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