River Ranch Fresh Foods, a grower-shipper-processor of fresh vegetables based in Salinas, CA, will cease operations, effective Nov. 8.
A letter to its customers signed by company President Ken Adams and Vice President of Sales Peter Hayes stated that Taylor Farms of California would service foodservice value-added customers and Taylor Farms Retail would service retail value-added accounts beginning Nov. 9. Additionally, arrangements have been made with Growers Express to service all field-pack commodity requirements. In the letter, the company said it is "committed to helping our loyal customers have a smooth transition to excellent new suppliers."
River Ranch, which was formed 34 years ago, was purchased by Taylor Fresh Foods three years ago with the hope of improving financial performance and regaining viability.
However, "the costs today to produce a field-pack carton of lettuce, broccoli and cauliflower continue to escalate in an ever-challenging marketplace," according to the letter.
River Ranch said is working to seek employment opportunities for its 171 employees with other Taylor Fresh Food operating companies and within the local industry.