Loading…

Oppy bringing Haskap berries to retailers

haskapBuilding on its long history of breaking ground with new varieties, Oppy successfully introduced Haskap berries to customers in the greater Vancouver area, marking the first time these flavorful berries are available at retail.

As a leading grower, marketer and distributor of fresh produce from around the world, Oppy is well-positioned to leverage its extensive knowledge of the retail landscape and deep-seated connections in the industry to offer consumers one-of-a-kind products like Haskap berries. With a sweet, tangy taste, the berries have a flavor profile that combines elements of blueberries, raspberries and blackberries.  Haskap berries are also especially well suited as a snack for children, thanks to their size and flavor, which offers a tangy finish reminiscent of candy.

By trialing the berries with select retailers in a limited locale not far from where the berries are grown, Oppy tested how well the fruit held up in the commercial supply chain, its longevity, and used the trial as an opportunity to increase consumer awareness of the Haskaps, which also recently appeared in Edible Vancouver magazine. The berries’ taste profile and other attributes were conveyed on header cards enclosed in every case of the fruit.

“Haskap berries offer consumers a welcome reprieve from the usual produce items that they’ve grown accustomed to, and in the current circumstances a little bit of novelty can be welcome,” said Garland Perkins, senior manager of insights and innovation. “Oppy is continually looking for new, under-the-radar varieties that bring a lot to the table for consumers and retailers. Thanks to its versatility as a healthy snack and its ease of use from a culinary perspective, Haskap berries have plenty of untapped potential that can be realized with the right promotions and partnerships.”

After conducting this trial successfully,  Oppy will aim to work with its partners to expand and scale the program  to meet increased interest and demand, providing differentiation in the booming berry category.

Modern varieties of the berry were developed by the University of Saskatchewan in 2000, but the super-berry was originally cultivated in Japan for over 200 years. Thanks to its high level of antioxidants and anthocyanins, Haskaps offer a plethora of health benefits including anti-inflammatory, neuroprotective and cardioprotective properties.

Index Fresh invites customers to virtual Meeting in the Grove
As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual Meeting in the Grove program to connect its Read More ...
New salad from FiveStar makes debut at Costco
Staying on-trend is one thing, but bringing the freshest seasonal ingredients in a timely manner is another, especially as consumers look for solutions to their “what’s for dinner?” dilemma. FiveStar Gourmet Foods has answered the call with their latest extension to the wildly successful Family Size line of Simply Fresh Salads Read More ...
Kroger announces new SVP of supply chain
The Kroger Co. announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective Feb. 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting Oct. 1, Read More ...
Progressive Produce brings fresh, nutritious asparagus to dinner tables
With consumers cooking at home more than ever, Progressive Produce is looking forward to working with its partners throughout the supply chain to bring fresh, nutritious asparagus to dinner tables around the country. One of the key things the company plans to do encourage retailers to generate excitement around asparagus on Read More ...
Fox Packaging aquires additional press to increase production
Fox Packaging, an industry leader in flexible packaging innovation, has added an additional UTECO printing press to its dedicated facility. “Expanding our manufacturing capacity is essential to meet growing customer demand and it also presents Fox Packaging with an opportunity to make fast turnaround on large print runs,” said Read More ...
Growers Express names new COO
Growers Express LLC announced that Kirk Wagner is promoted to chief operating officer.    Wagner serves as a member of the executive team, reporting to the board of directors, and working closely with President Tom Byrne and CEO Mark Dendle to set company performance goals, develop and implement strategies, procedures, and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse