Loading…

Magic Sun hires new sales operations director

magicomMagic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product.

Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market — including domestic and Mexican grown product — is affected by market shifts from the COVID-19 situation away from food service and increasing demand from the retail sector.

Santander stated that the current market conditions and reacting to the COVID situation has changed their operations focus. Magic Sun through its seven greenhouses across central Mexico are expanding and building critical mass to develop even more efficiencies.

The company has created a new position of sales operations director and brought on Alejandra Garcia to lead commercial markets, finance, purchasing and operations to create efficiencies and also assist with business development.

Garcia brings a strong background in exective sales, commercial account management, and operational support services from a variety of industries. She graduated from the Monterrey Institute of Technology & Higher Education (Tecnológico of Monterrey) with a Master of Business Administration degree and an undergraduate degree in financial administration.

“We are excited to have Alejandra join the Magic Sun team. Her diverse experience in operations and sales will enhance our abilities to leverage our greenhouse capacities and collective abilities to respond to market opportunities,” said Santander.

tpn daily signup

Blazer Wilkinson launches Foxy brand blueberries
Blazer Wilkinson, a premier grower-shipper of conventional and organic Foxy brand strawberries, has announced the launch of Foxy blueberries. The company is now selling Foxy brand blueberries grown in California, Washington and British Columbia. “As we continue to aim to meet the needs of our customers and consumers, we are Read More ...
$2.65 billion food delivery deal reached
Uber Technologies Inc. and Postmates Inc. announced that they have reached a definitive agreement under which Uber will acquire Postmates for approximately $2.65 billion in an all-stock transaction. This transaction brings together Uber’s global Rides and Eats platform with Postmates’ distinctive delivery business in the U.S. Read More ...
Divine Flavor Mexican grape deal to run through July
As the Mexican table grape deal dwindles down, premium table grape grower and distributor Divine Flavor will have supplies lasting until second and third weeks of July. Normally this time of the year, grape production starts shifting from Mexico to California, but in recent seasons, Mexican grape crops have been extending past Read More ...
Raley’s pivots to satisfy digital demand
With the significant increase in demand for food and essential items via its eCommerce business, Raley’s has temporarily converted an old location in Sacramento, CA, to an eCommerce fulfillment center. The store will not be open for customers to shop or for pick up orders. The area's other stores will continue to fill Read More ...
Students gain real world experience thanks to L&M internships
The future of the produce industry will depend largely on new people being introduced to the field, which is why L&M Cos. offers internships based on seasonal needs throughout the L&M farms, warehouses and sales teams. “Intern programs in fresh produce are great exposure for young people to be a part of a vital industry,” Read More ...
New Whole Foods Market features 75 local growers
Whole Foods Market recently opened a new 35,000-square-foot store in East Austin, TX. Special features of the new East Austin store include: Produce department offering a variety of fresh fruits and vegetables, including selections from about 75 local growers throughout the year including fresh flowers, peaches and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse