Marc Kirby takes on executive role at Coastline

Coastline Family Farms announced that Marc Kirby has joined the company as the vice president of finance and accounting, a newly created position.kriby

“I am excited to have Marc join the Coastline Family Farms organization as we continue to expand our production base and explore new avenues to best serve our clients,” said Robert Verloop, chief operating officer and general manager. “We recently announced a new joint venture for dry onion production in Oregon, when combined with our California production, we will have full year round dry onion program on the west coast. Having someone with Marc’s experience will enable us to properly incorporate our various business units under a single consolidated structure”

Kirby previously worked at Berry Pack and Sambrailo Packaging in the role of business operations manager and chief financial officer/controller, respectively. His career has included finance, accounting, executive management positions and an accounting instructor at Cabrillo College. Kirby is a Certified Public Accountant, with a Master’s Degree in taxation and a Bachelor's degree in commerce and accounting.

“I am looking forward to working with the Cox family, our grower base and the management team and staff at Coastline Family Farms. In recent times I have been on the vendor/manufacturing side of the produce industry, to now return to production side is an interesting and exciting opportunity,” said Kirby. “I have worked for several family owned companies and see in the Cox family the same passion, drive and values. I look forward to being part of a dynamic team that has a passion for produce, focus on customer service and building a profitable business model.”

“Tina and I took full control of Coastline two-and-a-half years ago with the vision to leverage the resources and expertise across our various business’s we operate in Brawley, CA, Salinas, CA, Hermiston, OR, and Mexicali, MX," said Larry Cox, chief executive officer and grower/owner of Coastline. "Marc’s unique background as a CPA, tax specialist, CFO and broad business management in California and Mexico will be an tremendous asset as we continue to focus on our customers and look for ways to work faster, smarter and more efficiently.”

Kirby will report to Verloop and work in the Salinas office. This is a new position at Coastline Family Farms brought about due to the pending retirement on May 15 of Barbara Morgan, the company's controller for the last 18 years. “Barbara has been integral to the growth of Coastline Family Farms, we will miss her dedication and support of the growers, staff and the overall Coastline organization,” said Cox.


New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse