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Lou Scagnelli joins Alpha 1 Marketing

Retail produce veteran Louis D. Scagnelli Sr. joined Alpha 1 Marketing/Krasdale Foods on Monday, Oct. 1, as director of produce and floral. He will be responsible "for all merchandising and negotiations in relation to produce and floral for our C-Town, Bravo and AIM banners," Gus Lebiak, the company's chief marketing officer, told The Produce News Tuesday, Oct. 2.LouScagnelli

Scagnelli replaces Josue (Josh) Padilla, who left Alpha 1/Krasdale in mid-September.

Scagnelli, 52, comes to Alpha 1/Krasdale from R. Best Produce Inc. in Port Washington, NY, where he worked for 26 years.

As the new director of produce and floral, Scagnelli's responsibilities will include writing ads, product selection, vendor and distributor relations as well as managing store setup and reset crews. He generally will be responsible for Alpha 1/Krasdale's more than 300 supermarkets in the metropolitan New York area and in Florida.

"I'm excited to be joining Krasdale," said Scagnelli. It's a great opportunity to continue my produce career. I feel like I've found another home. It already feels like family. Krasdale is a 110-year-old company with a history of stability and outstanding customer service. I look forward to the opportunity to grow and expand their produce program and continue their longstanding tradition of customer service."

Scagnelli and his wife, Lisa, who have been married for 23 years, live in Mahopac, NY, in Putnam County, with their son Louis Jr.

Created in 1993, Alpha 1 Marketing is a full-service merchandising and marketing company dedicated to providing best-in-class retail services to the independent grocery story owner in the New York metropolitan marketplace, according to the company's website.