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Gretchen Kreidler Austin joins SunFed as director of marketing and business development

SunFed has hired Gretchen Kreidler Austin as its director of marketing and business development, effective June 11. She will expand the company’s portfolio of products and pioneer new business, among many other tasks, as well as orchestrate business development and oversee resource planning, reporting and communications.

“I’ve known Gretchen for several years, back to her days at Rio Queen Citrus. She has always had a very positive spirt, with a can-do attitude. We are excited to have her join the SunFed team. Her experience, energy, and vision will be a key addition towards the company’s expansion,” said Craig Slate, president and chief executive officer.Gretchen-63-webGretchen Kreidler Austin


In addition to expanding SunFed's portfolio of products currently existing with retail accounts, Kreidler Austin will be responsible for pioneering new business with retailers, foodservice accounts, processors and more; creating new items; participating at trade shows, industry events, and boards; coordinating the oversight for all trade shows and marketing-related events; being the trade contact for press releases and advertisement planning; creating packaging design, vendor alignment, and new item generation; and overseeing all materials inventory, price negotiations and cost controls. Kreidler Austin will also develop new packaging designs and new business, which will then transfer onto the sales team to fully establish for long-term growth.

“SunFed’s innovation and growth is set to ‘full speed ahead,’ and I am honored and excited to be an integral part of the team that is going to grow this company,” said Kreidler Austin. “The vision, innovation, quality standards and food safety strategy alone set SunFed apart as an industry leader, but you will see even greater things come from us in the future.”

Kreidler Austin previously served as Grow Farms’ director of business development since 2015. Before that, she worked at IFCO Systems from 2011 to 2015, where she was director of retail sales for Central U.S.

“SunFed has been barreling forward on a trajectory of growth, born of a retooled market approach and a closer integration with our production base,” said Matt Mandel, vice president of operations. “Gretchen is exactly the person we need promoting our differentiators and finding creative ways to marry the needs of our customers with our world-class growing operations. We couldn’t be more excited to have her joining the team and I know she’ll be an instant hit.”

Kreidler Austin’s Texas-based position will be responsible for nationwide growth, ensuring the company is being orchestrated to maximize its message.