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PCN adds two industry veterans to executive ranks

Pro Citrus Network, a global supplier of high-quality fresh citrus, based in Visalia, CA, announced the addition of two industry veterans as vice presidents.

Kim Flores has joined the company as vice president of marketing and business development, effective May 8. Christine Raymer will join the team as vice president of sales, effective May 22.KFLORESKim Flores

The new positions and addition of Flores and Raymer bring new depth to PCN’s team, further strengthening its multi-coast operations as the company enters another year of projected growth and expansion of programs.

“It is an honor to be a member of PCN’s team, which has a fantastic culture, strong values and a great reputation for integrity and quality, especially among the customers and growers it serves,” Flores said.

Flores joins PCN with more than 17 years of experience in global fresh produce industry marketing, specializing in the citrus and deciduous categories. In her new role, Flores will develop and lead the company’s marketing and promotional strategies, to support and advance PCN’s new and existing programs.CRAYMERChristine Raymer

“I look forward to serving our customers and growers, while further building upon PCN’s programs, as an integral part of the PCN family,” she said. “I am excited for the opportunities on the horizon and our continued growth trajectory.”

Raymer joins PCN with tenure of over 21 years in the industry and a wide range of experience and leadership in the global fresh produce arena, including exports and imports of citrus, grapes, stonefruit and other commodities. As a former client of PCN, Raymer stated, “As a customer, I’ve had the pleasure of working with the PCN team for over a decade, while expanding citrus programs. I am incredibly excited to be joining such an exceptional company, dedicated to providing customers with quality, value and great service.”

Raymer will lead PCN’s sales team with focus on growth of the company’s retail, foodservice and export programs of domestic and imported citrus, along with future development of other commodity lines.

“I look forward to leading a truly dynamic sales team and helping to optimize opportunities for continued growth,” she said.

PCN Executive Vice President Jacquie Ediger said, “Following our growth and expansion in the last few years, to better serve our customers it was important to take the next step. We are a service-oriented company and continually strive to be the best in all we do. We are excited that Kim and Christine are joining us, bringing a high caliber of leadership, knowledge and skills to our growing organization. They are both great additions to our team, and will be instrumental in achieving our growth objectives, taking our programs and company to the next level.”