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Idaho Potato Commission hires Northeast retail promotion director

Produce industry veteran Dave Rhodes has joined the Idaho Potato Commission as retail promotion director-Northeast, based in Indianapolis, IN. He replaces Ken Tubman, who is retiring after 15 years of service.ip

Rhodes will work with retail produce managers in the northeastern United States and Canada to help drive sales of Idaho potatoes through marketing and promotions, competitive research and point-of-sale materials, in addition to representing the Idaho potato brand at retail industry trade shows.

“My strong suit is that I can sit down and converse with produce managers and understand the situations they’re going through,” Rhodes, previously vice president of produce and floral for Indianapolis-based Marsh Supermarkets, said in a press release. “I can share similar situations and offer help based on what I’ve seen that works in the produce department.”

Rhodes has spent more than 40 years in the produce industry, starting as a store-level produce manager after serving four years in the U.S. Marine Corps. His extensive experience includes working as director of produce for a northern Michigan supermarket chain, vegetable category manager for a Midwestern distributor, and produce category manager for Marsh Supermarkets.

“Dave is a valuable new resource for our Northeastern retailers because he brings an incredible amount of hands-on industry knowledge to the table,” Seth Pemsler, vice president-retail/international, said in the release. “We’re really looking forward to having him as part of our great Idaho potato retail team.”

Rhodes said he’s looking forward to more opportunities to indulge in his favorite Idaho potato dish — a steaming baked russet topped with butter, sour cream and cheese.