Loading…

AFE’s Fill the Vase fundraiser!

The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill the Vase,” at their 43rd Annual Fundraising and Recognition Dinner on Sept. 19.

Nearing their 60th year, the Endowment provides practical solutions to tough industry challenges through research and programs that bring top talent to the floral industry. AFE-funded programs are the result of industry members coming together to provide for a stronger industry.

DSC01893 “That’s the concept behind AFE’s ‘Fill the Vase’ campaign,” said AFE Public Relations and Development Chairman, Ken Young of Phoenix Flower Shops. “Everyone loves to see an arrangement of beautiful flowers — seeing each flower come together to make something beautiful. Without individual flowers, there can’t be a beautiful arrangement.”

During the Fundraising and Recognition Dinner, every attendee received a single rose. Each rose represented the person filling the seat — a member of the floral industry. AFE asked that the industry come together to “Fill the Vase” by making a small commitment to floral industry programs through AFE. By doing this, they will help provide programs and create something beautiful!

After each person made their donation pledge, they placed their rose in the vase on their table to create an amazing arrangement!

“If everyone — and every rose came together to provide support for the industry, imagine the programs and resources that could be developed,” said Jim Daly, AFE chairman.   

Tim Noble, president of Hortica Insurance, announced a gift match for the first $5,000 donated as a part of the dinner contributions. Dr. Marvin Miller of Ball Horticultural Company quickly followed suit on behalf of Ball and even raised their match to $6,000. A huge thank you to Hortica and Ball! 

Both matches were reached and in total, over $41,000 was committed as a part of the Fill the Vase campaign in just one night.

Dinner attendees got this campaign started. Now it’s time to get the full industry involved! An annual pledge from industry organizations does add up and will make a difference. 

The Endowment provides research and programs that help with the future of our industry.

By supporting these programs with a $10 or $25 annual contribution, you will make a difference to help fill the vase and provide for the future of the floral industry.

Add your name or company name to the list of visionary leaders already supporting AFE.  

For more information, visit endowment.org/donate to make your donation or pledge and help us Fill the Vase!

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse