Loading…

Trade Show Spotlight: IFTF in its 10th year

Next month, from Nov. 6-8, Holland will be the host country of the IFTF trade event for the world’s floriculture industry.

IFTF will be held again at Expo Haarlemmermeer in Vijfhuizen, almost next door to its neighbor Schiphol, Amsterdam’s International Airport. Despite the numerous obstacles faced by many other industries, IFTF is celebrating its 10th edition and still growing.

iftf.oct2019 The world’s economic growth has been slowing down since last year and is obviously affecting the flower industry as well. As with the normal upward and downward economical trends which happen every seven to nine years, this year is no different.

But there are factors present now — in fact quite a few — compared to what we ‘ve seen in the traditional past, that are influencing the economic development waves this time.

The trade war between China and United States, the Brexit threat, the war (threats) in the Middle East, to name a few, make it all more complicated and more difficult to predict how the business cycle will develop. However the flower industry has proven its resilience over and over again to endure with enormous adaptability. It is therefore without doubt that this time, the industry will weather any difficulty and continue growing as always.

It’s a great opportunity for everybody in the international flower business to have one of the world’s biggest and most important events coming up soon — a place under one roof, where all current threats and opportunities can be discussed directly, face to face, in the most basic and effective way.

For more information on the IFTF trade exhibition, please visit www.iftf.nl.

Show Hours:

 Wednesday, Nov. 6

 10 a.m. - 6 p.m. 

 Thursday, Nov. 7

 10 a.m. - 6 p.m.

 Friday, Nov. 8

 10 a.m. - 5 p.m.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse