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Drum roll please… here comes Valentine’s Day!

Valentine’s Day is right around the corner and you know what that means... as a business owner and leader, the holiday puts a smile on your face! The increased traffic may increase your business ten-fold and it always brings:

Increased shipments

HR2 Late shipments

More customers

Demanding customers

Temporary employees who don’t know your business.

Increased hours

No sleep


Your brain gets “fuzzy” and focus leaves your body.

Increased sales, better bottom line.

Lying on the couch to recover.

A vow that next year will be different!

You know that Valentine’s Day is Feb. 14 (every year), and everyone on your team knows it too! For some it is an adrenaline rush, and for others the stress may have adverse outcomes.

When you take on too much, you get anxious and feel stressed. When you feel stressed, you miss details and make errors.

These outcomes leave an impression on you and your intended receiver.

What prompted this article? Lasting impressions!

I ordered a dinner delivery of yummy vegetables from a local restaurant, and a salad and burger came instead. I am a vegan — yikes! That restaurant left a “bad taste in my mouth” and I never ordered from there again.

I once reviewed an email from a job candidate that read: “We should talk, as I’m sure you would be unimpressed.” Yikes! I felt sorry for that candidate. The person made a poor impression and didn’t make it further in the interview process. But I had to wonder if this candidate also had too much on his or her plate.

We have all been there, and chances are, one of your employees is there right now!

How can you help your team through overload? As a leader, be observant and constantly communicate with your employees.

Share your detailed plans with your employees to ensure they understand the rush is for a finite period. Tell employees how to respond when a mistake occurs as you know that will happen.

Be real. You know that a “20-minute” project may take 45 minutes. Set yourself and your team up for success by using real time frames, not impossible goals. 

Set your temporary employees up for success and start training as soon as possible. Create detailed training tools for easy reference, i.e. how to create a bud vase. Temporary employees represent your brand and may be the only contact the customer has with your organization during the year. A friend has been delivering Valentine’s flowers for years and the company outlined expected dress code, approach, how to handle issues, and created a script detailing what to say at the time of delivery. He was set up to win!

Tell employees they can ask for help prioritizing or completing a project. Train them to ask in a timely manner, not at the eleventh hour. This may seem obvious, but many people believe they must scale the mountain on their own, or they are considered weak or unsuccessful.

Thank employees and acknowledge victories as they occur. In the heat of battle when focus is critical, we may forget to stop and “smell the roses.” A pat on the back, laughter, and chocolate go a long way!

Conduct a follow-up and ask what can the leaders, managers, and business do differently in these rushed and stressed times? Your employees may not have suggestions but consideration for their opinion is what counts.

Celebrate and thank employees on Feb. 15 and relax in time for Mother’s Day!

Glenna Hecht, SPHR, is a speaker, consultant, HR Guru, and author. Follow her HR blog at or contact her at Glenna@