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The inside look...

Did you hear the new Pantone color for 2019 is Living Coral? (Just kidding!) I think the Pantone color announcement is the only news that travels faster than light… with the exception of, maybe, a royal pregnancy. But don’t worry, we have you covered there... the Pantone color that is, NOT the pregnancy! Our friend, Robert DeBellis, from World Class Flowers, calls Living Coral a happy color, and likens the optimal color combinations with those found in Australia’s Great Barrier Reef. Grab your snorkel and check out his article inside!

TheInsideLook With Valentine’s Day coming up, Marla O’Dell; vice president of sales from CSS Industries reminds us not to be like a furniture “sales”person… or at least not like the one she encountered! It’s safe to say that after the holidays, there will not be a new sofa to crash on at the O’Dell household! A funny, if not frightening story, nonetheless.

And speaking of Valentine’s Day, we’re honored to have Bill Schaffer, the designer at The Gems Group, share easy tips and tricks for the holiday week. Never at a loss for valuable retail insight and solutions, Bill and The Gem’s Group took great care to provide a valuable educational tool this month to share with your stores before the Valentine’s Day holiday hits its peak.

If you see this speaker in person, bring a pogo stick to keep up with her! Check out the insights from our favorite HR guru, Glenna Hecht, sharing valuable “Tips for Valentine Temps.” And something else to look forward to — the USDA’s National Agricultural Statistics Service will be creating a new Floriculture Crops Summary report, which SAF members lobbied Congress to fund during CAD 2018. The report is critical to the long-term health of the industry and it’s a benefit to all of us — growers and retailers, alike. The report will be available on May 8 at nass.usda.gov. Read more inside and mark your calendar.

Speaking of marking your calendar, a huge trade event for all things foliage and tropical is happening in Ft. Lauderdale in January and you definitely don’t want to miss it! You’ll find all the TPIE 2019 details inside and much more. I’d like to personally thank this month’s co-contributors, advertisers and industry givers, who share such great wisdom, talent and expertise with all of us. They continue to pay it forward for the betterment of the entire industry.

Happiness does not come from holding onto the seeds, but rather in sharing the full-bloomed flowers. Happy New Year!