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Experts project a sales increase for the 2018 holiday season

Across the board, financial analysts are projecting a sales increase between 4-5 percent for the holiday shopping season. This is on top of a 5.3 percent revenue increase last year (2016-17), which will raise total 2018 holiday spending to $721 billion. The forces driving these increases are reported to be tax incentives, low unemployment, low inflation and higher wages. On the reverse side, import tariffs could cause a slowdown in some commodities and the controversial mid-term election results could unsettle consumer confidence in December.  

holidayforecast1 Quick Stats

The mix of men and women shoppers are fairly equal, with men outspending women by 20 percent on average

GenXers account for the highest spending with a per capita holiday expenditure of $782.

Millennials account for the second-highest holiday expenditure with an average of $609 per capita.

Baby Boomers are projected to be the lowest holiday spenders at an average of $576 per capita.

On average, consumers will spend $50-plus on flowers, cards and postage.

Consumers spend an average of $200 each on decorations.

Holiday customers will treat themselves to $100 in purchases during holiday shopping.

Over $2 billion will be spent on 400 million-plus Christmas trees.

Forty-six percent of all holiday shopping occurs online, with 21 percent of shoppers using their mobile device.

As a result, UPS will ship an average of 630 million packages during the holiday season.

Dec. 15-24 will account for 40 percent of all holiday sales

Forty-five percent of consumers plan to do holiday shopping at their local supermarket.