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Are your shoes full of slush?

March is here with its promise of spring and daylight saving time, March Madness basketball games, and the blossoming of several upcoming flower holidays. But before we surrender February to history, let’s look back at the past month and appreciate what took place.

If you’re an Eagles fan, the Super Bowl in Minneapolis may have been the highpoint of your month, or maybe even your lifetime. Then there were the Winter Olympics in South Korea, where elite athletes from around the world thrilled us as they competed for medals in their chosen winter sports. And how can we forget the flower Olympics on February 14? Talk about training, winter challenges, competition and execution — 2018 was a Gold Medal Valentine’s Day for the floral industry.

In this edition, we provide early results from Valentine’s Day, we preview SAF’s Congressional Actions Days, FPFC’s NorCal Expo, PMA’s Women’s Fresh Perspectives Conference, a free PMA/Pantone Color Trends Webinar, and we introduce you to some new flowers. Let’s all say good riddance to Old Man Winter on the vernal equinox March 20 and remember, as author Doug Larson observed, “Spring is when you feel like whistling, even with a shoe full of slush.” See you next month.

Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or