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Pork chops on a stick signal change of seasons

What do pork chops on a stick, school buses and Monday night football have in common? The end of summer here in the upper Midwest. Our “Great Minnesota Get-together,” the annual State Fair, means overindulging in every possible type of food on a stick (usually deep-fried), cramming “a year’s worth of eating into 12 days,” and the dawning of autumn.

On top of that, I’ve noticed a change in the color palette at local supermarket floral centers, which not only refreshes the store’s appearance but brings new opportunities for growing sales with seasonal promotions. Plus, autumn offers several options for personal growth through attendance at industry events such as the PMA Fresh Summit, the WF&FSA Floral Distribution Conference and ProFlora.

In this issue, Jana Register describes the history of the Florida greens industry; we introduce a new flower variety, Charmelia; we cover several personnel changes taking place in various floral organizations; and we recap a couple of recent industry events. I hope that you are able to embrace this change of seasons, take advantage of the opportunities it presents and treat yourself to at least one last food item on a stick.

Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or lutes@theproducenews.com.