The Society of American Florists is offering an interactive quiz on prom flowers to capture the attention of teen shoppers, according to a news release. Floral industry members can use the Prom Quiz to communicate with their teen customers and their parents at High schoolers today enjoy sharing their opinions on social media and participating in online engagements. With the “What’s Your Prom Personality?” quiz, users... Read more
It all began in 2012, when Emily Avenson, owner at Fleuropean, a small flower farm and design studio located in Belgium, had the simple idea to make people happy by spreading joy with flowers. She started leaving bouquets, which she’d created in her shop, in public places for complete strangers to pick up. She attached a small note to the bouquet explaining that she was simply looking to brighten someone’s day. She documented every bouquet and soon began... Read more
The American Floral Endowment announced in a news release the recipient of the four 2017 scholarships. Kaylee South, a Ph.D. student at the Ohio State University/Ohio Agricultural Research and Development Center, was awarded the Paul Ecke Jr. Scholarship, a $10,000 scholarship — $5,000 for two consecutive years. “There were a record number of applications this year, which shows the growing interest and need for AFE scholarships,” said Dwight... Read more
E&R Sales, a leading wholesale balloon supplier in Midlothian, VA, announced the hiring of Peggy Williams as its director of education and marketing, according to a news release. Williams has more than 30 years of expertise in the balloon, floral and gift industries and for the past eight years she has served as the education director at burton+BURTON in Bogart, GA. “My true joy is delivering motivational, educational and sales-focused training to retailers... Read more
The Floral Marketing Research Fund released results from a study that provides a detailed analysis about floral consumption behaviors of Generation Y, or millennial,  consumers, according to a news release. The FMRF study, called Marketing Tactics to Increase Millennial Floral Purchases, was conducted by Chengyan Yue of the University of Minnesota and sponsored by Asocolflores. The study explored innovative marketing strategies and tactics to better target... Read more
The International Floriculture Expo is launching an online social media campaign called Happy Healthy Flowers to promote studies that show the health benefits of giving and receiving flowers, according to a news release. Participants are asked to share a floral image on social media using the hashtag #happyhealthyflowers, and for every post IFE will donate one flower, up to 5,000 flowers total. The floral donations will be sent to hospitals around the country. “Not... Read more
The Fresh Produce & Floral Council’s Northern California Expo attracted about a thousand attendees and close to 200 exhibitors on March 29 to Pleasanton, CA. “What makes this show unique is that you have everyone from VPs to senior category managers, down to produce and floral department employees,” said Carissa Mace, FPFC president, in a news release. The colorful booth by Kendall Farms in Fallbrook, CA, was awarded the FPFC 2017 Best of... Read more
From May 24-26 Colombian ornamental growers will come together with buyers by logging onto Cyberflora, a virtual trade show, according to a news release. “It’s the world’s first virtual ornamental trade show,” said Jairo Cadavid, president at Colviveros, the Association of Colombian Nurseries & Ornamental Growers. Along with a group of growers and cargo agencies, Cadavid got together to launch a trade show platform run on connectivity... Read more
Fitz Design, a leading supplier of prom and wedding accessories in Port Charlotte, FL, has released its Fitz Design 2017 Selection Guide and it features over 140 pages of Fitz Design and Fitz Plus products. “This selection guide is bigger than ever,” said Suzie Kostick, director of marketing at Fitz Design, in a news release. “It’s packed full of all our great products, including a lot of really new, fun items that you have got to see.” The... Read more
Hardly a week goes by when I’m not asked, “What will the legalization of recreational marijuana in California do to the flower business?” This article is everything I know about how to answer that question right now. In early December 2016, just three weeks after Californians approved the Adult Use of Marijuana Act, I suggested to the CalFlowers board of directors, “We have every reason to believe that the recreational marijuana legalization... Read more
Thanks to individual, floral and non-floral industry support, the Memorial Day Flowers Foundation is expanding its flower tribute program this year to 16 national cemeteries. The California Association of Flower Growers & Shippers is the lead sponsor at six West Coast and Midwest cemeteries, while TD Bank is the lead sponsor at six East Coast cemeteries.   An estimated 800 volunteers will place roses at 180,000 headstones at Arlington National Cemetery... Read more
The 2017 edition of the World Floral Expo was a big hit in Las Vegas March 22-24, according to show organizer Dick van Raamsdonk, so the event will return to the same location next year. “I am glad that the choice to move to Las Vegas proved to be a good one,” van Raamsdonk told The Produce News. “The choice was based on the advice given by several members of the California Association of Flower Growers & Shippers, which is a major promoter... Read more
BloomNet, an international wire service and business solutions provider, announced in a news release that its Floriology Institute would collaborate with Kennicott Bros. Co. Wholesale Florist and the Illinois State Florists’ Association to co-sponsor its first Floriology Institute On the Road event May 22-24 at Kennicott Alsip in Alsip, IL. The three-day course will be headlined by Jackie Lacey, Floriology Institute’s lead design instructor, who will... Read more
The International Floriculture Expo in Chicago June 13-15 will feature Phil Lempert, the “Supermarket Guru,” as its lunch keynote speaker on June 13. In his presentation, “Flowers Make the Supermarket! A Look at the Changing Retail Environment and the Opportunities,” he will share insights on the need to expand floral merchandising and floor space in order to attract shoppers and also ways to sell management on the importance of floral. With... Read more
With the beginning of summer, we welcome lisianthus back to floral departments across the nation. Lisianthus season traditionally starts in mid-spring, with harvest beginning in April, and then it gets very heavy from May through September, finishing off in October. Lisianthus is native to the Americas, with several variations of the plant growing wild. Most notably, a variety with the common name Texas Bluebell is found growing naturally in the vast prairies of... Read more
I recently chatted with J Schwanke, floral designer, promotion and marketing expert, and he expressed concern about the infighting and polarizing beliefs within the floral industry. “In a time when ‘alternative facts’ are at the forefront, we need to make sure that we have the ‘accurate facts’ about growing flowers. The truth is out there and we need to address some of the misinformation. I’m not a flower [elitist]. I don’t... Read more
Fresh Connections: Floral Anaheim June 8
The Produce Marketing Association will host the Fresh Connections: Floral Anaheim event June 8 at the Sheraton Park Hotel at the Anaheim Resort in Anaheim, CA, according to a news release. Attendees will include floral buyers from major grocery chains and retail, floral growers, importers, exporters and wholesalers, along with potted plant growers, importers and exporters, and industry association representatives. “Our 2016 events were incredibly popular,... Read more
The Florida Nursery, Growers & Landscape Association’s 2017 annual convention will take place June 23-24 at the B Resort in Fort Lauderdale, FL. It is also the venue for FNGLA’s annual business meeting and the platform for recognizing the association’s outstanding volunteers and presenting its industry award winners. Each year the convention is a time for FNGLA members, family and friends to celebrate the past year’s accomplishments... Read more
Everyone is bothered by insomnia, jet lag or sleep deprivation at some point in his or her life. According to the Power of Positivity website, placing one — or all — of these five plants in your bedroom may improve both your sleep quantity and its quality. •Sansevieria. The snake plan, also known as mother-in-law’s tongue, filters toxins and removes carbon dioxide from the air. It emits oxygen at night while you’re asleep and it’s... Read more
Condition of plants in  supermarkets influences sales of other products
Research carried out by the Hochschule Geisenheim University in collaboration with Chrysal International, shows that the condition of plants in a supermarket influences the buying intention, and the potential amount of sales, of products in other categories within the store, according to a news release. The research showed a correlation between the freshness of potted plants and the sales of fruits, vegetables, breads and dairy products. Plus, customers are far... Read more