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FLORAL

Costa Farms in Miami acquires Delray Plants
Miami-based Costa Farms, producers of ornamental plants, announced in a news release the acquisition of Delray Plants in Venus, FL. One of the leaders in the indoor houseplant industry, Delray Plants was recently recognized as the 14th-largest grower in the United States. “Costa Farms has long admired Delray Plants and its contributions to our industry,” said Jose Smith, chief executive officer at Costa Farms, in the release. “We are committed... Read more
IFE 2017 slated for Chicago June 13-15
The International Floriculture Exposition, the floral industry’s business-to-business trade show that unites mass-market retail buyers, florists, suppliers and other industry professionals, will gather at McCormick Place in Chicago June 13-15. With over 60,000 square feet of floral exhibits and more than 225 vendors featuring anything a floral category buyer might need for their department from cut flowers and potted plants to giftware and accessories, the... Read more
Commentator Mel Robbins to keynote Women’s Fresh Perspectives Conference
Coach, author and CNN commentator Mel Robbins will keynote the 2017 Women’s Fresh Perspectives Conference April 23-25 in Miami, according to a news release. The women-only event from the Center for Growing Talent by the Produce Marketing Association is celebrating its five-year anniversary this year with the theme “Own It,” and the conference agenda combines both education and networking. “Having a strong support network is important to... Read more
Just how big is Easter for the trade? It ranks fourth in holiday floral sales
According to the National Retail Federation, Easter ranks fourth in holiday floral sales, following Christmas/Chanukah, Mother’s Day and Valentine’s Day, and consumers spent $1.1 billion on Easter flowers in 2015. Flowering and green plants were responsible for 46 percent of those sales, with Easter lilies being the most popular purchase at 52 percent. Women made up 74 percent of the consumers and they bought the plants to give as gifts to relatives... Read more
Dreisbach Wholesale Florists celebrates grand opening
Dreisbach Wholesale Florists Inc. hosted a grand opening celebration March 25 at its newest branch location in Nashville, TN, according to a news release. The Nashville distribution center features one-stop shopping, with the company offering fresh-cut products from around the world, various hard goods, greens, plants, and unique items for any occasion. “We’ve got a 17,000-square-foot facility here,” Chuck Baer, manager at Dreisbach Nashville,... Read more
The American Floral Endowment announced in a news release that it is accepting educational grant applications for 2017-18. The applications are available online and must be submitted by June 1. AFE educational grants help fund programs that are wide reaching educational endeavors that solve industry needs and challenges and focus on attracting young people to the industry. For 2016-17, the endowment funded nearly $40,000 in educational grants. Programs funded... Read more
Can offering full service increase your supermarket floral sales?
Flowers produce a small percentage of the total sales in supermarkets, so the payroll available for the floral department is often limited. However, flowers can return a higher gross margin contribution than other supermarket categories. This article explores the current floral retail climate, as well as opportunities to increase sales, from custom arranging and upgrading to decorating and delivery. The sale of floriculture items in all U.S. retail outlets in 2015... Read more
Snow, sleet, freezing rain throw wrench into SAF’s Congressional Action Days
A powerful northeaster delivered every type of precipitation to Washington, DC, during the Society of American Florists’ 37th Annual Congressional Action Days March 13-14. But despite the bad weather, 119 participants from 30 states, including 35 first-timers, traveled to the nation’s capital to advocate for industry issues and to share their stories with lawmakers. “It was a mess,” Christine Boldt, executive vice president at the Association... Read more
Political climate affects Women’s Day floral sales
More than 100 nations recognize International Women’s Day every March 8 and 35 have declared it a national holiday, but this year women around the world held the first mass International Women’s Strike under the banner “A Day Without Women.” The strike was coordinated by the organizers of the Jan. 21 Women’s March that attracted up to 2 million people to protest violence against women, oppression, inequality and misogyny. A Day Without... Read more
Enjoying an artisan dinner among a million tulips in Minnesota
plymouth, mn — When it’s snowy and only 18 degrees outside, it’s simply enchanting to partake of an artisan-style, locally sourced meal inside a warm greenhouse filled with about a million tulips, live music, twinkling lights and a 200-foot-long formal dinner table decorated with hundreds of lavish, fresh floral arrangements. This was the shared experience of over 100 flower lovers March 11 at Len Busch Roses, here, and the sold-out kickoff event... Read more
A Day Without Women = a day without flowers?
With the current global political climate being what it is, it’s not surprising that International Women’s Day floral sales were negatively affected. Going on strike and promoting A Day Without Women is counter-intuitive to the floral industry’s Women’s Day mission of celebrating and honoring women with flowers. But any failure is not final — it’s informative. So next year, hopefully, the story will be different. In this edition,... Read more
Dreisbach Wholesale Florists announces grand opening celebration
Dreisbach Wholesale Florists, Inc. will host a grand opening celebration on March 25 from 10 a.m. to 6 p.m. at its newest branch location at 325 Hill Ave. in Nashville, TN, according to a news release. The Nashville distribution center features one-stop shopping, with the company offering fresh-cut products from around the world, various hard goods, greens, plants, and unique items for any occasion. “We’ve got a 17,000-square-foot facility here,”... Read more
The International Association of Horticultural Producers named Flores El Capiro S.A., its 2017 International Grower of the Year on Jan. 24 during the week of IPM Essen in Germany, according to a news release. The coveted Gold Rose winner is one of the larger chrysanthemum growers and container exporters in Colombia and the world. Capiro’s planted area covers 75 hectares, with plans to both reach 100 hectares and increase productivity to meet its customer... Read more
IPM Essen trade fair speaks universal language for floriculture industry
essen, germany — IPM Essen, the International Plant Trade Fair, here, just 60 miles from Holland’s border, draws visitors from all over the world. On Jan. 24-27, the 35th edition of this trade show attracted 57,000 attendees and 1,577 exhibitors from 45 nations. Retailers experienced the sights and sounds of the newest plant breeds, innovative horticultural technology, floristry trends, as well as sales-promoting products for point-of-sale. The many... Read more
Plant brokers fill a niche in supermarket floral
At the 2017 Tropical Plant Industry Exhibition in Fort Lauderdale, FL, in January, I met several plant brokers whose job is to assist in selecting, sourcing and shipping a variety of tropical plants for customers ranging from interiorscapers and landscape designers to garden centers and supermarket floral departments. “As a broker, we oversee the entire market and have multiple supply chains for different products,” Suzanne Mulvehille, president at... Read more
On March 29 the Fresh Produce & Floral Council Northern California Expo will meet at the Alameda County Fairgrounds in Pleasanton, CA, and all retail and foodservice personnel attend free. Under the banner “The Roadmap to Success” the one-day show will focus on consumer trends, innovation and partnerships. Executives, operations personnel, supervisors, managers, clerks and professionals at every level of the industry will be able to meet face-to-face... Read more
The Michigan Floral Association announced the results of its recent election of officers and board of directors in a news release. Serving as president is Jerome Raska, owner at Blumz … by JR Designs in Ferndale/Detroit; Janice Curran, Michigan Teleflora representative, was elected to serve as vice president; Jeanette Ballien, co-owner at Gaudreau the Florist in Saginaw, MI, was appointed to serve as treasurer; and Bob Patterson, vice president at Patterson’s... Read more
The next Society of American Florists’ 1-Day Profit Blast will take place March 25 in the Philadelphia suburb of Mount Laurel, NJ, according to a news release. Since launching the conference in 2014, SAF has brought Profit Blast to Atlanta, Baltimore, Seattle, Des Moines, IA, Austin, TX, Cincinnati, Denver and Columbus, OH. “We’re really excited to add the Philadelphia area as our next stop with the Profit Blast,” said Peter Moran, SAF’s... Read more
When your team  is winning, it can also be super for business
Having the good fortune to live in a region with a competitive sports team can add several extra “holidays” per year for retailers. Supermarkets and other businesses benefit from what amounts to be significant shopping events prior to each playoff game, as many people host viewing parties. Although these get-togethers are not considered major floral holidays, creative florists are able to capitalize on the games by putting together floral pieces combining... Read more
Early results proving positive for Valentine’s Day 2017
Valentine’s Day 2017 was an example of when the stars align themselves and good things happen. At the time of this writing, it appears that all along the supply chain it was one of the best Valentine’s Days in recent years. The flow of product from the areas of production to the retail marketplace moved steadily, with very few of the normal problems. “This year things seemed to run smoothly, without the backup we have experienced in previous years,”... Read more