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FLORAL

I recently read yet another obituary that stated, “In lieu of flowers, send memorials to...” Why do people de-value the emotional importance and role that flowers play in the grieving process? Funeral flowers are usually sent because people care and they want to comfort grieving survivors. Flowers are an emotional representation of beauty and sympathy; they are a visible expression of support that research proves creates a positive impact on the emotional... Read more
Supermarket floral comes of age at PMA Fresh Summit
new orleans — The Ernest N. Morial Convention Center, here, was swarming with over 19,500 members of the produce and floral industries Oct. 19-21 at the Produce Marketing Association’s Fresh Summit. The three-day event was filled with hundreds of brightly colored booths and people dressed in costumes reminiscent of Mardi Gras competing for the attention of buyers and other industry professionals. In the past, the Fresh Summit’s main focus seemed... Read more
Dwight Larimer inducted  into MFF Hall of Fame
Floral industry members gathered last month to honor Dwight Larimer at his induction into the Michigan Floral Foundation Hall of Fame, according to a news release. The dinner event was held the University Club at Michigan State University in East Lansing, MI. Dawn Larimer, Dwight Larimer, MFF Hall of Fame 2017 inductee, and Bob Patterson, Michigan Floral Foundation chairman. For over 40 years, Larimer has contributed to the success of many floral organizations... Read more
Valentine surprises are a given, and I don’t mean the kind wrapped in a robin’s-egg-blue box with a bow. I’m thinking more along the lines of tornadoes, blizzards or freezing rain events shutting down highways and airports around the country. You can bet that Miami importers are closely monitoring weather in Colombia and Ecuador, knowing well that freezing night temperatures in December and/or prolonged cloudy days in January determine the success... Read more
Consumers want flowers with personality for Valentine’s Day
For Valentine’s Day 2018, consumers from Generation X, Millennials and Generation Z will be looking for flowers with a different persona than Baby Boomers. These buyers aren’t set in tradition and they don’t buy the same flowers every time they walk into a floral department. They like to explore while making their own creations; they like their flowers to speak to the uniqueness of their relationship, and not stand on ceremony. What does this... Read more
Do a few things differently this Valentine’s Day
Valentine’s Day 2018 is shaping up to be one of the best holidays in the last few years. It falls on a Wednesday — an ideal day of the week for all segments of the industry. The opportunity to be aggressive and sell as many flowers as possible is there and what better way to accomplish this than by helping people express their love with flowers? Let’s be positive and optimistic while working to get the best results... Read more
J’s three favorite tips for an easier Valentine’s Day
Valentine’s Day is sneaking up on us, so I’m offering my three favorite tips for making it more beautiful, easier and enjoyable. Tip No. 1: Green it up fast. I get asked to work on Valentine’s Day in shops and I have a rule — they have to carry and use the Fabulous Foliage Bouquets from FernTrust. These amazing all foliage bouquets are created in over a dozen styles — from a 5-stem bunch (Just Add Flowers) to ones that have 10- 12-... Read more
Ecuadorian Baby’s Breath — 30 years of evolution
Gypsophila, also known as Baby’s Breath, has been grown in Ecuador since 1988. It all started with the Perfecta variety and over the last thirty years has evolved faster than Darwin’s Galapagos finches. The Ecuadorian gyp market currently includes varieties such as Petite, Million Stars, Overtime, Mirabella, Xcellence and Snowball, and breeders constantly outdo each other in order to tout whiteness, pinkness, dye absorption and production. If all of... Read more
New for 2018 — two rare, white sunflower varieties
For more than 40 years, geneticist Dr. Tom Heaton has been developing ornamental sunflowers and over half of that time he’s been diligently searching for a pure white sunflower. “It’s been at least 20 years of selections; it’s been a long road,” Heaton told The Produce News. “It was in the early 90s that I realized I could do a white. This is not GMO or anything like that; it’s just straight selection. I don’t wear... Read more
Does ice cube irrigation damage Phalaenopsis orchids?
Irrigating potted Phalaenopsis orchids weekly with ice cubes has been recommended as a simple solution to help consumers avoid both under- and overwatering. The theory is that ice cubes provide a convenient way to apply a set volume of water, which is released slowly as the ice melts through the porous bark media, allowing more water to be absorbed by the bark and roots and resulting in less water accumulation in the bottom of pots where it may cause root damage. Irrigating... Read more
WF&FSA’s 2017 Floral Distribution  Conference — another great success
More than 770 attendees made their way to Miami, Oct. 18-20 for the Wholesale Florist & Florist Suppliers Association’s 2017 Floral Distribution Conference. The three-day conference was held at the Miami Airport Convention Center and was attended by many top businesses in the floral wholesaler and supplier channels. The event also set a record with 128 table top exhibitors. DAVE GAUL Networking and education were the focal points of the conference, which... Read more
Interplant introduces new roses with ruffled petals
After thousands of crossings and 25 years of experimenting, Interplant in the Netherlands has succeeded in creating a new type of rose family that goes beyond the traditional rose — the Flow roses. Flow roses are bred exclusively by Interplant, according to a news release. The chosen varietal name, Flow, alludes to the special and unique flower shape with ruffled petals and refers to the impression of flowing movement as the bloom matures. In the process... Read more
Supermarket floral takes center stage at PMA Fresh Summit
NEW ORLEANS — The Ernest N. Morial Convention Center, here, was swarming with over 19,500 members of the produce and floral industries Oct. 19-21 at the Produce Marketing Association’s Fresh Summit. The three-day event was filled with hundreds of brightly colored booths and people dressed in costumes reminiscent of Mardi Gras competing for the attention of buyers and other industry professionals. {igallery id=9648|cid=295|pid=1|type=category|childr... Read more
Nearly 6,000 green industry professionals visited the 2017 Farwest Show on Aug. 23-25 in Portland, OR, for the chance to “Be Far From Ordinary,” according to a news release. “It’s great when people in the industry can converge, share their knowledge, make new connections, and renew the relationships they’ve established previously,” show director Allan Niemi said in the release. “The green industry is made of strong fabric... Read more
The American Floral Endowment launched a new video contest encouraging people to showcase their love of flowers, with a grand prize of $4,000, according to a news release. Funded by the Floral Marketing Research Fund and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers and promotes the use and giving of fresh flowers. “The #FlowerLoveVideoContest is a great initiative for... Read more
The 2018 Mid-Atlantic Nursery Trade Show is returning to Baltimore, MD, Jan. 10-12 for its annual event and registration is now open, according to a news release. The green industry marketplace will once again bring together close to 1,000 vendors from across the country and around the world, making it one of the larger U.S. trade shows serving the horticulture industry. “We are thrilled to be returning to the Baltimore Convention Center for the 48th annual... Read more
The American Floral Endowment and the Society of American Florists announced the release of the Floral Purchase Tracking Study in a news release. Formerly called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that started in 1992. AFE and SAF partnered together to provide a study that is full of data regarding the purchases of flower-buying consumers. The study reveals details such as types of flowers... Read more
The American Floral Endowment chairman Dwight Larimer, president at Design Master color tool in Denver, announced the appointments of new officers and committee chairmen in a news release. Jim Daly, vice president at Floralife/Smithers-Oasis in Walterboro, SC, has been named chairman-elect and Laura Shinall, president at Syndicate Sales, Inc. in Kokomo, IN, was appointed treasurer/secretary-elect. Both will assume their new positions next September during the 2018... Read more
Jeroen D. Logtenberg, key account manager USA, Colombia and Ecuador at Koen Pack USA in Miami, has been selected by the chairs of the Produce Marketing Association Floral Council to join them as a volunteer leader, according to a news release. “I’m very excited to be selected to sere on the PMA Floral Council,” said Logtenberg in the release. “I have tremendous respect for the role of the PMA in our industry, and the value it creates for... Read more
The Delaware Valley Floral Group acquired certain assets of Nathan James Wholesale on Oct. 2, according to a news release. Located in Newark Valley, NY, Nathan James Wholesale is a nine-year-old company, which has been serving florists in the Central Finger Lakes and Southern Tier regions of New York. The business will be consolidated into DVFlora, a division of DVFG. “NJW has a history of excellent quality and service with the floral customers they serve,”... Read more