COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

Mann Packing Co. to tout Del Monte connection at PMA

Mann Packing Co. Inc. will be exhibiting both new products and a new corporate connection at the Produce Marketing Association’s Fresh Summit in Orlando, FL, this month.

“We want customers to leave the booth feeling excited about Mann’s joining the Del Monte family,” said Jacob Shafer, senior marketing and communications specialist for the Salinas, CA-based vegetable grower-shipper. “Del Monte Fresh is one of the world’s leading vertically integrated producers, marketers and distributors of fresh and fresh-cut fruit and vegetables. Mann’s joining the Del Monte family adds value for customers and consumers of both our brands.”

This marks the first PMA Fresh Summit since Mann Packing was acquired by Del Monte Fresh Produce in February. “We’ve been exhibiting at PMA Fresh Summit for more than 20 years,” said Shafer. “This show is special for us as it will be the first time we exhibit at PMA as part of Del Monte.“

Broccolinibunch tag 2015 Mann will exhibit in tandem with Del Monte Fresh in booth No. 2901.

Shafer said the take-away message delivered to its customers is going to be similar to the one they have conveyed in the past. “We want customers to know Mann’s is a full service supplier. We are the leader in value-added produce, from exclusive market leading items such as Mann’s Sugar Snap Peas or proprietary Broccolini to a pipeline of continued innovation such as Mann Nourish Bowls and Caulilini Sweetstem Cauliflower.”

In fact, the company will be showcasing its proprietary Caulilini Sweetstem Cauliflower, which Shafer says is the newest member of the brassica family, and features long edible stems and blonde, open florets. “Sweetly succulent in flavor, its unique shape adds both flavor and texture to side dishes, crudité platters, and entrée builds,” he continued. “The product is entirely edible — from flower to stem — and has a sweet, tender stalk that turns bright green when cooked. “

Shafer said the firm’s “ability to continue to bring innovation to the industry allows us to reach the hands of new consumers. We provide quick and easy solutions in grab-and-go formats to create the ultimate in convenience for life on the move. Our corporate and grassroots marketing focus drives consumers to the shelves with true innovation.”

For the PMA show that innovation will include the introduction of two new products in the company’s Nourish Bowls lineup. These two new items are breakfast oriented. The bowls instruct consumers to add one to two eggs, microwave for four minutes and then enjoy a fresh veggie breakfast bowl. The Santa Fe Scramble has kale, cauliflower, kohlrabi and butternut squash with chicken chorizo Pico de Gallo sauce and a four cheese blend. The Denver Scramble offers kale, sweet potato, cauliflower, broccoli with diced ham and onion red pepper sauce, and cheddar cheese.

In discussing the firm’s PMA strategy, Shafer said, “At trade shows, we’re interested in increasing our knowledge of the trade and consumer — understanding and leveraging their perceptions and behaviors helps us drive our business forward and boost sales — and networking at shows like PMA affords the opportunity to do just that.”

Most of all, he said these shows allow for networking and continuing the dialog between supplier and buyer. “At PMA, we focus on relationship-building, and introducing exciting and innovative new products,” he said. “This year we’ll also be focused on showcasing how being a part of Del Monte Fresh Produce brings added value to our customers through access to a wider range of whole, cut and value-added fruit and vegetable products.”