Loading…

The next big thing for avocado sales

The avocado industry is being targeted by the produce packaging and labeling company Sev-Rend Corp.

Tony O’Driscoll, Sev-Rend’s vice president of sales and marketing, said his firm has been aggressively pursuing the avocado market for the past 24 months.

Sev-Rend AvocadoPackage 2017 Sev-Rend’s SR-film is used here as a half-wrap over its mesh packaging.He said a large majority of Sev-Rend’s avocado packers have a presence in both the U.S. and Mexico. “Having established a warehouse location in the southern California area we are able to quickly serve both the United States and Mexican markets. It is ideal for our avocado customers to ship from California, rather than buying from other suppliers overseas.”

Discussing the avocado industry with The Produce News this spring, Jeff Watkin, graphic and marketing manager indicated that “Avocado packaging is moving from a header-only style bag” which is a net bag with a film top that has finger holes for carrying, “to a half-wrap style bag and to a full-wrap style bag.”

The primary avocado packages Sev-Rend is supplying are three- and five-count avocado mesh bags. These utilize all three types of packaging Sev-Rend offers the avocado industry. The three are Sof-Net brand, SR-Film and branded direct thermal labels.

Sof-Net is Sev-Rend’s branded netting, which is preferred by avocado grower-packers, according to Russell Reta, Sev-Rend’s western regional sales manager. “The main use was green in the beginning and now companies have evolved to different netting colors to compliment branding along with identifying specific product types.” He added that, depending on the packer, purple or white netting is being used to identify other avocado types such as organics.

SR-Film is material Sev-Rend uses for the overwraps of its mesh packaging. These can cover half of a bag, or provide a full wrap around the avocado bags. Heavy-gauge SR-Film is used for solid colors or a repetitive “wallpaper” print. Full-wraps have “considerable room to serve as a viable branding and marketing vehicle for these customers,” Watkin said.

Larger wraps allow “for more real estate on the packaging for the company to communicate” health education, product features and avocado use.

Full-wrap film around avocado bags also boosts the opportunity for brand development and retailer-driven recipe programs.

Sev-Rend is based in Collinsville, IL. The produce packaging company was launched in 1993 and will celebrate its 25th anniversary in 2018.

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse