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Potandon to offer Green Giant sweet onions year-round
Potandon Produce LLC, exclusive marketer of the Green Giant Fresh brand for fresh onions and potatoes, has significantly expanded its onion program over the past year. A major component of that expansion has been an increased focus on sweet onions, including the addition of an import program that enables the company to now offer sweet onions in the Green Giant brand year-round.Dick Thomas and Steve Elfering “We are refocusing on our onion program,” said Steve Elfering,... Read more
Wholesum offering new  tomatoes; organic strawberries
Several new organic products are being introduced by Wholesum Family Farms, Inc. Ricardo Crisantes, Jr., chief commercial officer, noted that in the fresh organic tomato category, Kaleido, Darlings and cherry tomatoes on the vine are Wholesum’s top three varieties. These are shipped 12 months a year. Kaleido and Darling are grape tomatoes. Ricardo Crisantes of Wholesum Family Farms Inc.“We position these as organically-grown and sweet and flavorful,” he said.... Read more
Splendid focus on building direct retail sales
Splendid by Porvenir LLC “is focusing more on going direct to supermarkets,” according to Daniel Ibarra, president of the grower-shipper in Los Mochis, Sinaloa. “It is our strategy to increase our percentage of sales that are direct to supermarkets in the U.S., Canada and Europe.” So far, about 80 percent of Splendid’s sales are to the U.S. But Splendid is increasing sales “to a number of supermarkets” in Canada. And the firm is also building direct sales to European... Read more
Higueral winter deal offers hot Mexican peppers
This winter, Higueral Produce Inc. will be shipping hot peppers from Los Mochis, Sinaloa, according to Edgar Duarte, the firm’s general manager. These peppers include serrano, poblano, jalapeno and Caribe. He said tomatillos are also considered part of that “pepper” mix. The Los Mochis hot pepper deal began for Higueral in December and will run through late April. In December, Higueral finished its fall pepper deal, which involves production in Hermosillo, Sonora.... Read more
GreenPoint anticipates strong winter Mexican deal
“We are excited about all of our programs,” as GreenPoint Distributing LLC settles into the wintertime Mexican produce deal. Omar Losolla, vice president of sales and marketing, said GreenPoint will be shipping squash, green and red Bell peppers and eggplant. Based in Rio Rico, AZ, GreenPoint is a Mexican citrus shipper, offering grapefruit and Honey tangerines. Iceberg and Romaine lettuce, cauliflower and Brussels sprouts are also part of the GreenPoint line. ... Read more
Fresh Farms in full gear on Mexican veg shipping
This winter, Fresh Farms LLC will “be in full gear” shipping vegetables from Guaymas, Sonora. The firm also offers vegetables from Sinaloa; primarily Culiacan but also from the Los Mochis area. Jerry Havel“We’ll have every item you’d expect, said Jerry Havel who is Fresh Farms’ director of sales and marketing. Fresh Farms will be offering more organic products than in the past. The firm will be shipping colored Bell peppers, large volumes of zucchini, yellow and... Read more
Grapes be jammin' with Pacific Trellis Fruit
Pacific Trellis Fruit has launched a new black seedless grape, Jam Grapes. This variety is exclusive to its lineup and a result of its close collaboration with Labrunier, Brazil’s largest table grape producer. “With the increased focus on flavor and taste in new grape varieties, we knew we had a potential winner on our hands here,” said Josh Leichter, general manager of Pacific Trellis Fruit/Dulcinea Farms, adding that the Jam grapes, developed by EMBRAPA in Brazil,... Read more
'Dip It 2 Win It' with Duda Farm Fresh Foods and Dandy Celery
The ‘Dip It 2 Win It’ Sweepstakes from Dandy Celery, grown by Duda Farm Fresh Foods is back for a third year. Running through Jan. 23, the sweepstakes encourages healthier snacking and drives in-store sales during peak football season — the third highest celery consumption time of the year next to Thanksgiving and Christmas. To enhance football watch parties and drive demand of Dandy-branded celery, Duda has partnered with Weber Grill to give one grand-prize winner... Read more
New York Apple Association encourages healthy living in 2019
A new year will bring a renewed focus on nutrition and fitness resolutions for many, and Cynthia Haskins, president of the New York Apple Association, said the organization wants to help consumers achieve both in the most flavorful way possible. That’s why starting in January, the NYAA is challenging consumers to eat at least one salad a day using a New York apple variety, and encouraging people to share images of it on Facebook to possibly win one of three $500... Read more
Gourmet Trading heading into sweet spot for blueberry promotions
From mid-January through mid-February, Los Angeles-based Gourmet Trading is expected to have “good promotable volume” of blueberries from multiple sources for retailers, according to Luciano Fiszman, blueberry category manager for the firm. He told The Produce News in mid-December that during the first quarter of 2019 the diversified supply should work well for the blueberry specialist. During the January through March time frame, Peruvian shippers will be at the... Read more
Domex Superfresh Growers excited about rise of organic apples
Domex Superfresh Growers has been farming eastern Washington land for more than 125 years so its leaders know a thing or two about selling apples in the winter. “It’s no secret that the apple crop is short this year in Washington state, and generally in the United States, but we still have plenty of apples to promote and we’ve been working really hard to get our retail customers focused,” said Mike Preacher, director of marketing for the Yakima, WA-based company. That’s... Read more
Hudson River Fruit Distributors says RubyFrost apple variety has a perfect balance
Fourth-generation family member, Alisha Albinder Camac, serves as the operations manager for her family-owned-and-operated business, Hudson River Fruit Distributors in Milton, NY. She said the company — and its customers — are totally bullish on the RubyFrost variety. “RubyFrost apples are the perfect balance of sweet and tart, deep and rich with a hearty crunch and ideal crisp texture,” explained Albinder Camac. “Developed by the apple craftsmen of Cornell University,... Read more
Chelan Fresh gets to the core of winter apple season
In 2018, Chelan, WA-based Chelan Fresh completed its merger with Borton Fruit successfully, and after a few growing pains, started to see great success in the team-up. As the company preps for 2019, it has turned most of its attention to the winter apple season, as they know it’s an important time of the year to garner interest in the fruit. “Typically in January, we see sales in the industry dip and prices pick back up again in late spring and the summer, so... Read more
Sunkist continues to increase organic production
As the new year dawns, Sunkist Growers has a robust assortment of organic citrus varieties on hand as it continues to see growth in the category. “Sunkist organic citrus has experienced exceptional growth year over year,” said Christina Ward, director of communication at Sunkist. “Looking at industry trends, organic citrus continues to see strong performance and is up 6 percent from the prior year; organic mandarins overall had three consecutive seasons of double-digit... Read more
The Sykes Co. is scoring with squash
The Sykes Co. is unveiling the Palo Alto Organics brand for hard squash in partnership with its growers in Mexico. The Sykes Co. plans to expand organic volume and product offerings for its spring deal. “Our organic squash will be available in all standard sizes and the quality is looking really good. We are proud to have diversified into this category that strongly resonates with consumer values,” said Lesley Sykes, executive vice president. “We have been thoughtfully... Read more
Cavallaro longs for the ‘Good Ole Days’
As the calendar turned to December, Skip Cavallaro, Jr., owner and president of John Cerasuolo Co., located at the New England Produce Center, reflected on the year. He saw some things happening in the industry that he’s not too crazy about. “Times change. A lot of people just don’t have the time they used to, so they go into a store and buy some cut-up cubes or packages of little broccoli and cauliflower packaged up nice together, and they seem to take the easy... Read more
Community-Suffolk is the nuts and bolts of New England produce
Generations of New England retailers, restaurateurs and foodservice professionals seeking a cornucopia of fresh produce have turned to Community-Suffolk Inc. “When it comes to the core commodities, we like to say that we’re a hardware company — we deal in potatoes, onions, carrots, broccoli, lettuces, squash, lemons, oranges, the whole variety of citrus and hothouse tomatoes,” said Tommy Piazza, corporate secretary of the family-run firm. “We also have a lot of... Read more
Consumers get cooking — and snacking — on NYAS apples during the holidays
Winter holidays always bring memories to mind of our favorite foods, the colors that accompany the changing season, decorations, celebrations and uniting with family and friends. It’s hard to think of the holidays without apples — be it in pies, stuffing and other recipes. And apples are one of the healthiest snacks to be enjoyed. No one can ignore a big bowl or basket of apples gracing a holiday centerpiece, especially when they are the high quality and extensive... Read more
NYAA continues support of New York City Marathon
This year marks the 21st year the New York Apple Association has been the official apple of the TCS New York City Marathon. As part of its sponsorship, New York apples were given to the more than 50,000 runners. Cailin Kowalewski“New York apple growers are especially proud of this sponsorship, and we are already thinking about the 2019 race,” said Cynthia Haskins, NYAA president. “NYAA’s Assistant Account Manager Cailin Kowalewski is going to run the marathon... Read more
In it  for the long haul...
The Fresh Solutions Network has tapped into the secret ingredient for growth in the potato category — convenience. By delivering what consumers want most, the San Francisco-based, North American network of potato and onion farmers has achieved year-over-year growth, despite the static to declining sales that have engulfed the fresh potato category for the last decade. “At Fresh Solutions, we have honed in on the convenience-minded consumer for a long time,” said... Read more