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Christopher Gerlach joins USApple as director of industry analytics
The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
Raley’s names new corporate leader
Raley’s announced the promotion of Laura Croff to senior vice president, people. Croff is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the executive committee to ensure Raley’s Read More ...
Farm Direct Supply reveals fresh new logo and website
Farm Direct Supply, a leader in the fresh asparagus supply chain, has unveiled a new logo and website. This is the first stage of an extensive rebranding initiative. This initiative coincides with the recent changes in the company’s internal structure, along with the hiring of General Manager Chris Horrell earlier this Read More ...
The change to ignite your pear category
Stemilt is looking to rename a striking red pear and the company is looking for help. “It’s almost time to harvest pears, and there’s one pear with a name that just doesn’t do its features justice,” said Brianna Shales, senior marketing manager at Stemilt. ”This pear’s flavor profile is explosive, the color is striking and Read More ...
Big Y extends price freeze
Big Y World Class Market  has extended its price freeze and, although prices could go down and sales will continue, the list has also been expanded from 10,000 to 15,000 everyday grocery items, including grape tomatoes, avocados and raspberries. The hold on prices will now extend to Sept. 2. Big Y operates 71 supermarket Read More ...
Consalo Family Farms adds produce veterans to head import division
Consalo Family Farms/Freshwave Produce has hired Brad Cantwell and Pepe Martinez to its produce family. Together they bring a combined 65 years of experience in the fresh produce industry. Their roles at the company will see them create and expand a new deciduous fruit importing operation. Using established global Read More ...
Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...

British Columbia, which is large producer of cherries and berries this time of year, will experience a heat wave starting today and lasting through next Wednesday. Temperatures will rise approximate 10 degrees above where they were yesterday. Max temps will range from the mid-80s to low 90s depending on the exact location in the area. These warmer temps could have a positive impact on production numbers. Temperatures will return to normal (70s to low 80s) starting next Thursday.weat

California's San Joaquin Valley will see a warming trend this weekend with high temps rising by four to five degrees, getting to a peak of 105 on Monday. By next Thursday, however, things will change, and highs will drop to the mid-90s with low temps in the upper 60s. Next week’s temps will be six degrees below normal.

Parts of Chile will experience a mid-winter heat wave starting today and continuing through next Tuesday. Many citrus-growing regions will see a temperature jump of 20 degrees from yesterday to today. Max daily temps will be in the mid-70s today and will hit a max of 82 on Sunday before cooling off on Monday. Temperatures will remain warm through Tuesday before dipping back down into the low 60s on Wednesday, Aug. 7. The minimum temp for the region will get as high as 46 during this time before dropping back in the upper 30s later next week.

Hurricane Center Update
The disturbance off the coast of Florida is expected to bring heavy rainfall to portions of the Florida peninsula during the next day or two. Significant development of this system is not expected before it merges with a front and accelerates northeastward off the southeastern U.S. coast on Sunday. Georgia may not see any effects from the storm.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

 

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse