Andronico’s bringing health and fitness to Bay Area community

Andronico’s will launch FitMarket, a new healthy living community program, in its five Bay Area stores with a kick-off event Aug. 22 at its store on Shattuck Ave. in Berkeley, CA.

The day will include fit foodie tours, on-hand health coaches, outdoor fitness classes with local studios, in-store cooking demos and a barbecue fundraiser for the YMCA of Berkeley. The store-sponsored fitness classes, aimed at the entire community, will take place in the store’s parking lot starting at 9.30 a.m.ACMLogo

FitMarket is the independent grocer’s innovative new health and wellness program for its customer and employee communities with the mission to “bring healthy back” into people’s lifestyles by offering health coaching, nutrition and fitness guidance from leading professionals.

“We’re on a mission to ‘bring healthy back’ into our community with fun and accessible educational health coaching tips from leaders in their fields,” Suzy Monford, chief executive officer of Andronico’s, said in a press release. “Andronico’s FitMarket values are rooted in creating balance between how we shop, cook, eat, exercise and re-charge. To that end, look for well-rounded guidance from respected health coaches, nutritionists, food writers, chefs and fitness professionals throughout the store and on our website.”

Supporters of the program include author and activist Michael Pollan and the Bauman College of Holistic Nutrition based in Berkeley, whose works will provide healthy eating and living tips to be used on signage around the store aimed at educating and inspiring customers to make healthy choices as they shop.

Monford, a certified holistic health coach from the Institute of Integrative Nutrition, has led the team in curating educational and fun health and fitness tips that are to be posted throughout the stores.

Partners for the FitMarket launch event and the new employee “FitBank” corporate wellness program that will incentivize employees to exercise regularly, include the Berkeley YMCA, which will host children’s fitness classes throughout the morning; Berkeley yoga studio Yogakula, with 30-minute family yoga classes; and Orange Theory Fitness with Fitness Power Workouts. Books Inc. will be on hand selling recipe, health and fitness books, and Road Runner Sports will be selling discounted fitness gear.

“This is a program aimed at supporting our community, which is why we have reached out to local partners,” Bridget Kwok, director of marketing for Andronico’s, added in the press release. “Our goal is that FitMarket events will become a place for community members to support one another in their fit living efforts.”

The outdoor barbecue at the event will feature $5 plates including hotdogs donated by Aidell’s, a green salad, a slice of watermelon and a beverage. Proceeds from the BBQ will go back to the Berkeley YMCA.

As a former member of the YMCA’s executive board in her native Texas, Monford is pleased to be able to work closely with the organization in Berkeley.

“We’ve partnered with the Berkeley YMCA for this event and going forward,” said Monford. “We’ll be looking for ways to support them in their own mission including more fundraisers in their honor, feeding kids during their youth programs and helping them reach new members through our customer base. We’re proud of our Berkeley roots and aim to innovate and revolutionize the way fitness and health is seen in grocery stores and we are going to start right here in Berkeley.”

Rick Seguin hired as OGVG general manager

The Ontario Greenhouse Vegetable Growers board named Rick Seguin the general manager of the OGVG.  Seguin replaces George Gilvesy, who earlier advised the board of his intention to resign from the position, and who has subsequently been appointed as chair of the OGVG board by the Ontario Farm Products Marketing Commission effective Nov. 1, 2015, replacing outgoing Chair Don Taylor. Seguin starts his new duties with the OGVG Sept. 8.ogvg5

Seguin comes to OGVG after a 32-year career with Agriculture & Agri-Food Canada and other federal government departments. His most recent position with AAFC has been as regional director for Ontario, but since January 2015 he has been seconded to the Federal Economic Development Agency for southern Ontario as director general. In addition to various other policy, economics and managerial roles for AAFC in Guelph and Ottawa, Seguin has also had international experience, working for almost nine years in agri-food trade development in Dubai, United Arab Emirates, and Dhaka, Bangladesh.

“Rick’s broad experience and skill sets in agriculture and government made him an excellent candidate for general manager,” Jamie Cornies, OGVG vice chair for District 1, said in a press release. “We are very pleased to welcome him to the OGVG.”

“We are sorry to lose Don Taylor from the Chair’s role, and wish him well in his retirement,” Jan VanderHout, OGVG vice chair for District 2, said in the release.  “However with the commission appointment of a proven individual like George Gilvesy to replace him, and now the hiring of Rick Seguin as general manager, we are pleased that we will have effective leadership at the board and organization levels to continue to drive progress in the greenhouse vegetable sector.”

Seguin is a graduate from the University of Guelph with a bachelor's degree in agricultural economics and a master's degree in leadership, and from the University of Windsor with a master's degree in economics. He and his wife, Lou Ann, have four children and three grandchildren. 

USApple campaign supports students

This fall, supporting school causes will be as easy as taking a bite out of your favorite apple thanks to a seasonal consumer education campaign the U.S. apple industry has created to fund classroom projects nationwide.

Launching near the beginning of the new school year and culminating during peak apple harvest season, U.S. Apple Association’s Apples for Education: Buy an Apple, Help a Student features the U.S. apple industry and supporting brands pledging financial support to compelling student causes every time individuals snack, snap, tag and share pictures of themselves enjoying an apple or related product.BuyAppleHelpStudent

Program partners include returning supporters of past USApple campaigns, Marzetti, Roth Cheese and Johnsonville Sausage, and new sponsor KIND Snacks.  

“With the backing of these great brands, Apples for Education builds on the time-honored, iconic association between apples and education and will not only encourage consumers to eat apples and apple products, but also contribute to the wellbeing of kids in the classroom,” Wendy Brannen, director of consumer health and public relations for USApple, said in a press release. “This goodwill campaign — which we hope will become a perennial cause program for our industry — conveys that our industry and apples support not only healthy bodies, but also healthy minds.”

A Nationwide Search for Student Causes

Through Sept. 1, USApple is calling on members of the education community to nominate their unique student causes at  

“We’re requesting members of our industry help spread the word to teachers, school administers and others in the education field across the country so they are aware of this opportunity for project funding,” said Brannen.  

As for qualifying projects, Brannen said, “We are seeking diverse causes across multiple states so that our members, program partners, and even retailers have the chance to get involved at the local level and encourage voting in their communities.”  Examples of projects include school gardens, educational field trips, athletic equipment, musical instruments, classroom textbooks, library e-readers and nutrition education programs.

National Apple Month: Consumers Vote with their Apple Snacks

On Sept. 25 — prior to the beginning of National Apple Month (October) — USApple will unveil its selected nominees on the new microsite, encouraging individuals to:

  • Snack: Grab an apple, applesauce, apple juice or Apple Buddy product
  • SNAP: Snap a pic enjoying it
  • TAG: Name their favorite nominated school project and tag #Apples4Ed
  • SHARE: Share the pic on or Instagram to “vote” for the school cause

For every picture consumers share, USApple and partners pledge funds to the nominated causes.  Through mid-November, USApple will collect photos and tally the votes.  Along the way, USApple will encourage participation with weekly drawings whereby participants can win Apple gift cards and have money donated directly to their selected project.  The cause with the most votes gets the highest donation, and all selected projects will receive funds. A Hub for Education and Culinary Exploration

In addition to student cause profiles, the site will feature content on apples’ health benefits, highlight important apple facts, share information on top varieties and feature original recipes developed by "Top Chef" fan favorite Dave Martin that pair apples with Apple Buddy products.  USApple, it members and partners will also publicize the program through direct outreach to educators, bloggers and media; special activities on its social channels; and media events, such as a National Apple Month radio tour.

Organic delivery service expands to new markets

Door to Door Organics, an online grocery service that delivers throughout the West, Midwest and East Coast, announced expansion into two new markets, Des Moines, IA, and Columbus, OH, as well as additional areas of Colorado Springs and Pueblo, CO.dtd

This is the third major market expansion announcement from Door to Door Organics, following expansions in Milwaukee and Cleveland on the heels of a successful Series B announcement in the fall of 2014. Deliveries of farm-fresh organic produce and curated, local and natural groceries — with no delivery fee — began the week of Aug. 10 in new areas of Colorado Springs and Pueblo. Des Moines deliveries will begin the week of Sept. 14, and Columbus deliveries will kick off the week of Sept. 28. Customers in each new market will benefit from Door to Door Organics' strict focus on partnering with farmers and ranchers who are committed to the health of the land and the welfare of the animals they raise.

"It has been an exciting year of growth for our company, and I am proud to bring Good Food to new markets where consumers have expressed real interest in the intersection of organic and local food with the latest in delivery technology," Chad Arnold, chief executive officer, said in a press release.

During the growing season, Door to Door Organics customers enjoy a selection of locally grown produce for their regular weekly or biweekly deliveries, thanks to a uniquely integrated mix of distributors and farmers offering USDA-certified organic produce.

Founded in 1997, Door to Door Organics currently operates in 13 markets and 60 U.S. cities. Since its establishment, Door to Door Organics has made more than 2 million deliveries.

Southeastern Grocers confirms leadership changes

Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie, has confirmed reports of leadership and organizational changes, including several executive departures.segro

In an internal memo, Ian McLeod, president and chief executive officer, said Southeastern Grocers’ Harveys banner requires new leadership to maximize its potential. Bill Nasshan, executive vice president and chief merchandising officer, will now oversee the banner as well as Winn-Dixie stores in south Florida. At this point Nasshan’s successor as CMO has not been chosen.

Also at Harveys, Steve Strachota, who joined Southeastern Grocers as head of supply chain management in July, will lead its end-to-end supply chain. Mark Scates, who has more than 25 years of experience in store operations, has been named senior vice president of store operations.

Several new regional vice presidents have been named at Winn-Dixie: Shawn Sloan, north Florida; Eddie Garcia, central Florida; Joey Medina, west Florida; Drew Elkins, Alabama and Mississippi; and Tracey Edwards, Louisiana.

Additionally, Bi-Lo will now comprise two divisions: Bi-Lo East, which will be headed by Gordon Schmidt; and Bi-Lo West, which will be headed up by Fred Shropshier.

Several executives will be leaving Southeastern Grocers, including Winn-Dixie regional vice presidents Tim Flavin, Tony Jorges, Karena Niblett and Randy Rambo; and Allen Reavis, Bi-Lo’s vice president of operations-Eastern South Carolina.