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Retail tactics for triple-digit avocado volume growth
The Hass Avocado Board conducted an advertising and promotions study to determine which types of retail promotional offers and advertisements performed the best to help drive Hass avocado retail sales volume. The purpose of the study was to understand the differences in ad size, ad placement, offer type and how each impacts volume lift. “Retail advertising plays an important role in category growth,” Emiliano... Read more

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Monte Package working with customers on new applications
Part of the responsibility of a package supplier is to assure that its customers are posted on the latest national and global trends in produce packaging. Sam Monte, director of operations for Monte Package Co., spends much of his time doing just this. Much of the change revolves around assuring that grower-packer-shippers of a greater range of commodities consider... Read more

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Phillips Mushroom Farms: Consumers are driving growing demand
One way or another, and at one time or another, consumers are ultimately the ones who dictate trends, movements and lifestyle changes. As media resources continually drive home the need to eat healthier, conscientious consumers are taking heed. Kennett Square, PA-based Phillips Mushroom Farms National Sales Manager Kevin Donovan, said he believes consumers are... Read more


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Bedwell leaving CFFA, Radanovich named replacement
The California Fresh Fruit Association announced following its annual meeting in Sacramento that current President Barry Bedwell will leave the organization and former eight term U.S. Congressman George Radanovich will take over as president of the Fresno-based organization.Barry Bedwell Bedwell has... Read more