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60 • The Produce News • November 3-17, 2014 FLORAL MARKETING Bachman’s and Lunds & Byerly’s — Twin Cities’ blooming partners MINNEAPOLIS — For more than 100 years the Bachman family has been growing flow- ers here, and for 75 years the Lund family has been operat- ing grocery stores here. A bud- ding floral partnership was launched over four decades ago. Bachman’s started market- ing cut flowers via Bachman’s European Flower Markets in 1968 and that same year the first Byerly’s grocery store began operating in the Twin Cities. Ralph Bachman and Don Byerly Sr. partnered to open the initial European Flower Market at Byerly’s gro- cery store in Golden Valley, MN, according to a news release. The kiosk occupied a 500-square-foot area and sold inexpensive cut flowers and plants. Paul Bachman can remem- dozens,” Bachman said in the release. “They were selling as fast as I could roll them.” The floral- grocer rela- tionship blos- somed and Bachman’s was soon in all the Byerly’s locations. Bachman’s rebranded the European Flower Mar- kets division For more than four decades the Bachman’s and Byerly’s floral-grocer relationship in 1989 as Flowers by has flourished. Bachman’s in ber working in the Golden Val- breaking down rose bunches of all Byerly’s stores. In 1997, ley store that opening day. 25 and rolling them in cello- Lunds grocery stores acquired “I was in the back room phane as dozens and half- Byerly’s and integrated the two formats under one company umbrella called Lund Food Holdings, Inc. Bachman’s rec- ognized the potential of its supermarket floral concept, so in 2008 it began a new venture with Lunds and Byerly’s, oper- ating floral departments in all Lunds stores as well. Today, Bachman’s offers a wide selection of fresh-cut flowers, plants, bouquets, vases and gifts in the 26 Lunds and Byerly’s stores in the Twin Cities and St. Cloud, MN. In addition to its floral pres- ence in the grocery stores, Bachman’s currently has six retail floral, gift, and garden centers in the Twin Cities. It also operates indoor and out- door landscaping divisions, a nursery wholesale division, seven acres of greenhouses, and a 670-acre growing range near Lakeville, MN, which pro- duces many of the plants, flow- ers and landscaping products sold through Bachman’s loca- tions, according to the compa- ny’s website. Bachman’s fleet of purple floral trucks delivers over 5,000 packages during an average week. For a busy Valentine’s Day week, Bachman’s will use over 180 delivery vehicles, including purple trucks, private cars and two cab services to deliver over 24,000 purple packages. SAF manual provides handy guidelines The Society of American Florists announced in a news release a new and informative resource for floral industry pro- fessionals. As the holiday season approaches and floral depart- ments begin hiring seasonal workers, managers can be ready to answer any care and han- dling questions they may have with the SAF’s Flower & Plant Care: the 21st Century Approach, written by Terril A. Nell and Michael S. Reid. Keeping a copy on hand will allow employees to refer back to it if managers are not available to answer questions. Available in print and CD- ROM, the manual is a helpful resource for the care and han- dling of fresh floral products. It contains complete guidelines for cut flowers, potted plants, bedding plants and foliage plants, and information on pro- cessing flowers, temperature management and ethylene. It includes a checklist for improv- ing the quality control of wholesale and retail florist operations and a glossary of sci- entific jargon used by posthar- vest researchers. The printed manual is also available in Spanish. For more information, visit or call SAF at 800/336-4743, ext. 204. UPDATES