66 The Produce News October 24, 2011 Industry out in force at 2011 PMA Fresh Summit in Atlanta Modern Mushroom Farms was showing an extensive line of white, brown and exotic mush- rooms, as well as marinated and dried product, at the recent PMA shown. Shown from the com- pany were (kneeling) Jim Cline, Greg Sagan and Mark Leone, along with (standing) Julie Petro- vick, Lucretia Parish and Jeff Nichol. (Photo by Gordon M. Hochberg) Nate Stone (center) of Ben B. Schwartz in Detroit stopped at the SunFed booth to visit with Danny and Matt Mandel. (Photo by John Groh) Ryan Easter of Sage Fruit displayed Crazy Apples, a new prod- uct that will be introduced at retail in the coming months. Fresh apples are infused with a variety of flavors, including bubble gum, tropical blast and pomegranate grape. (Photo by Kathleen Thomas Gaspar) Peter Mehring, chief executive officer of Intelleflex Corp., and Kevin Payne, senior director of mar- keting, shared the benefits of the firms temperature-monitoring devices (in Mr. Paynes hand) with Fresh Summit attendees. The units monitor the temperature of produce in transit and enable companies that use them to better manage their product by knowing precisely how much shelf life remains for each pallet in their inventory so it can be maximized. Intelleflexs products now are additionally available as an add-on service with iGPS pallets. (Photo by Daniel Jalil) Displaying its line of greenhouse-grown products at the PMA Fresh Summit in Atlanta were Art OLeary, Lisa Sirizzotti and Chris Jacobs of Clifford Produce. (Photo by John Groh) Vanessa Christie, marketing and com- munity manager for Purity Organic in San Francisco, with organ- ic fingerlings pro- duced by Cinacia LLC in Center, CO. (Photo by Kathleen Thomas Gaspar) UPDATES producenews.com