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Pure Flavor introducing new booth, new items and programs

Headquartered in Leamington, Ontario, Pure Flavor is a leading grower, marketer and shipper of high-quality greenhouse produce. The company is proactive in numerous programs and projects that span development and production and extend all the way to community involvement.

Currently, the company is very excited about showcasing its brand new trade show booth at the PMA Fresh Summit, Oct. 19-20, in Orlando, FL.

Chief Marketing Officer, Chris Veillon, said Pure Flavor will be at booth No. 707.

PF-MEDIA-TheProduceNews-Organic AuroraBites 1lbBag-17Sept2018“The new booth features a more open concept from a visual and traffic standpoint, as well as expanded meeting spaces within the booth area,” explained Veillon.

“The new booth comes equipped with a kitchen where our executive chefs will be preparing a variety of hors d’oeuvres each day of the trade show.”

Pure Flavor will have an impressive group of company executives at the event to meet with visitors.

In addition to Veillon, among them are: Pure Flavor President, Jamie Moracci; Chief Financial Officer, Jeff Moracci; Executive Vice President, Matt Mastronardi; Chief Operating Officer, Bob Donckers; Director of Procurement, Marina Davidson; Director of Procurement Mexico, Ricardo Salvatori; and Key Account Managers, Tiffany Sabelli, Paul Murracas, Ken Paglione and David DePontbriand.

Veillon said at the Fresh Summit, Pure Flavor will be showcasing a variety of new items that have been launched over the last few months.

“They include Pure Flavor Snacking Tomato Program, top seal version; Organic Aurora Bites Mini Sweet Peppers; Organic Mini Cucumbers; Georgia Grown Tomatoes on The Vine; Georgia Grown Cocktail Tomatoes; Georgia Grown Long English Cucumbers and; Georgia Grown Mini Cucumbers,” noted Veillon.

“Pure Flavor will also be promoting a variety of items in the PMA’s Featured Product Showcases,” he continued. “This line consists of our new Georgia Grown tomatoes-on-the-vine, our complete line of organic tomatoes, peppers and cucumbers, and our Snacking line that includes numerous delicious snack-size tomatoes.”

The company will also be featuring its Kids|On The Go, Mini Munchies Snack Sized Veggies, and it will be showcasing a variety of other new items at its booth.

“Attendees are encouraged to stop by booth No. 707 to see these new items which will be unveiled only at the PMA Fresh Summit,” added Veillon. “And, there are several items that we’ll be sharing post-trade show — the week of Oct. 29. We will have a full recap including photos that we will release at that time.”

Trade show attendees who visit the Pure Flavor booth will have an additional treat as its executive chefs prepare a wide variety of quick snacks and hors d’oeuvres.

Veillon pointed out that with Pure Flavor’s new greenhouse in Georgia about to open, the culinary team will be featuring Georgia tomato and cucumber inspired dishes, in addition to a variety of snacks that include Pure Flavor snacking tomatoes and other premium greenhouse grown vegetables.

Pure Flavor, Veillon pointed out, continues to expand its family of greenhouse growers around North America to meet the needs of its retail and foodservice partners.

“With more new products coming to market each season, we are working with our partners to meet consumers’ requests for fresh, greenhouse grown vegetables year-round,” he said.

“Expanding to Georgia with a new high-tech, 75-acre greenhouse project shows our company’s commitment to growing the industry and fresh produce consumption.”

“Phase 1 of 25 acres is being completed with the first crop of tomatoes and cucumbers being planted the first week of October,” continued Veillon. “This new greenhouse facility will be the largest of its kind in the Southeastern U.S. Pure Flavor will be growing tomatoes and cucumbers year-round and will be marketing the products under the Georgia Department of Agriculture Georgia Grown program.”