COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

 

 

New York apples finish strong at TCS New York City Marathon

The TCS New York City Marathon again partnered with New York Apple Association as this year’s sponsor providing New York-grown apples at the finish line, at several related events and to race volunteers. As a sponsor, NYAA provided 81,840 locally grown apples for the marathon. NYAA also sponsored 15 runners, including members of the Rochester, NY, area police and fire departments.nyaa

This is the 20th year NYAA has sponsored the New York City Marathon, which took place Sunday, Nov. 5. More than 50,000 people from across the state, the country and around the world were expected to finish. The marathon is the premier event of New York road runners.

“Apples are an iconic New York fruit, and the marathon is an iconic New York event. This is a match made in heaven – we are thrilled to have the opportunity to be a continued sponsor of this event,” said NYAA President Cynthia Haskins.

New York state apples are more than just a sentimental choice to be the official apple of the TCS New York City Marathon; they are a local — and a logical — choice as well. Apples provide carbohydrates combined with fiber for energy, and fluid for hydration — both of which are essential for endurance exercise such as a marathon.

“New York state really is the Big Apple,” said Haskins. “Our state grows more apples than any other state east of the Mississippi River. New York state also has the perfect climate and geography for growing apples, and that shows in the flavor and quality of the fruit.”

To reach those 50,000-plus participants, NYAA advertisements urged Health to the Core in the TCS New York City Marathon official program, the Runner Recovery Bag Presented by the Hospital for Special Surgery, which is received by all runners, wayfinding towers in the TCS New York City Marathon Start Village, and the 2017 TCS New York City Marathon Official Results Magazine. NYAA also provided five-second public announcements for the TCS New York City Marathon Expo Presented by New Balance.

NYAA’s sponsorship included brand positioning advertisements that ran during local television coverage leading up to and during this major sporting event. The association also posted about its role in sponsoring the marathon on its Facebook page, which now has more than 30,000 followers.